Market Dynamics

A automotive/vehicle operating system is a comprehensive solution covering the operation and safety of the vehicles and integration of applications such as human-machine interface (HMI), advanced driver assistance systems (ADAS), and autonomous drive applications to enhance vehicle quality and driver experience.

The flourishing automotive sector across the globe, changing government regulation related to passenger safety, and increasing penetration of autonomous vehicles are major factors expected to drive the growth of global market. Passenger vehicle sales in developing countries is skyrocketing and demand for advanced and smart vehicles is also increasing. Automotive manufacturers are focused on the development of fuel-efficient vehicles with intelligent operating system to enhance the customer experience. Pollution through the transportation industry is increasing; governments of developed and developing countries are implementing various regulations to lower the pollution and development of autonomous vehicles. Their approach towards encouraging consumers to buy autonomous and electric vehicles is also gaining traction. In 2021, the U.S. Department of Transportation (USDOT) launched “Automated Vehicles Comprehensive Plan” for prior authorization of safety with advanced technologies. The AV Comprehensive Plan states the Federal Motor Vehicle Safety Standards for automated driving and autonomous vehicles laid by the National Highway Traffic Safety Administration (NHTSA).

To learn more about this report, request a free sample copy

Increasing investment by major players for R&D activities, focus on enhancing the business through strategic partnerships and agreements are factors expected to support the growth of target market. The regulatory bodies in emerging economies are providing favorable business policies in order to attract major players and encourage regional manufacturing capabilities. The emergence of small and mid-size enterprises with innovative solutions is expected to impact the growth of target market. Factors such as high cost associated with R&D activities of the operating system and complex functionality are expected to hamper the growth of global market. In addition, the lack of regulatory standards in developing countries is expected to challenge the growth of target market. However, integration of AI in the operating systems and increasing spending on the development of efficient products are factors expected to create new opportunities for players operating in the target market over the forecast period. In addition, increasing mergers & acquisitions activities by players in order to enhance the business is expected to support the revenue transaction of the target market.

Automotive Operating Systems Market Region Analysis, 2020

The market in Europe is expected to account for a noticeable revenue share in the target market due to the high adoption of electric vehicles. The government of UK, Germany, and Spain are focused on an all-electric transportation system by 2030. Countries such as UK, Iceland, and Norway hold 11% share of 11.6 million electric vehicles sold in 2019. High penetration of electric vehicles is resulting in high demand for efficient vehicle operating systems from manufacturers which are expected to support the growth of target market.

Report coverage

Automotive Operating Systems Market Segment Analysis, 2020

The global automotive operating systems market is segmented into OS type, ECU function, and vehicle type. The ECU Function segment is divided into Powertrain, Body Comfort & Control, Infotainment, Communication, and Safety & ADAS. The vehicle type segment is divided into passenger vehicles and commercial vehicles. The passenger vehicles segment in 2020 account for a revenue share of ~66% in the global market witnessing faster growth in the target market. The demand for passenger vehicles in developing countries is increasing. The high spending by consumers on efficient passenger vehicles is expected to support the segment growth. 

Competitive Landscape

Players operating in the global automotive operating systems market are AUTOSAR, Google Inc., Apple Inc., Amazon, Inc. ArcherMind Technology Co., Ltd, Automotive Grade Linux, Baidu, Inc., QNX Neutrino, WindRiver VxWorks, NVIDIA, Siemens and GENIVI Alliance. 

Market Segmentation

Market by OS Type:

• Android
• Linux
• QNX
• Windows Embedded Automotive 7
• Others

Market by ECU Function:

• Powertrain
• Body Comfort & Control
• Infotainment
• Communication
• Safety & ADAS

Market by Vehicle Type:

• Passenger Vehicles
• Commercial Vehicles

Market By Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Spain
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil 
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa