Automotive head-up display or automotive HUD refers to the transparent display that represents information in the automobile to the users at their usual viewpoint. Initially, these were developed for military aviation later started usage across commercial aircraft, automobiles, and others. Moreover, there are two different approaches to OEM Head-Up Display (HUDs) in automobiles including windshield and combiners. Whereas, windshield or windscreen provides visibility while protecting occupants from the elements and combiners can be retracted.

Market Dynamics

The increasing awareness about passenger and vehicle safety coupled with the rising demand for the improvement of in-vehicle experience is primarily driving the market value. The growing automotive sector along with the increasing demand for connected vehicles across the globe is additionally supporting market growth. High growth in luxury and high-end car segments, particularly in the emerging economies is further contributing to the global market value. The introduction of portable HUDs in mid-segment and economy cars, increasing demand for semi-autonomous and electric vehicles, and the development of comprehensive voice-operated HUD systems are some of the factors anticipated to provide potential opportunities over the forecast timeframe.

On the other hand, the requirement of greater space for the installation of HUD in the cockpit and lack of luminance, brightness, and high-power consumption associated with the head-up display is anticipated to hamper the growth during the forecast timeframe.

Windshield HUD accounted for the major share in terms of value

In 2019, the windshield HUD segment accounted for the major share in the global market. OEMs prefer the windshield HUD as it makes safer driving experience because it uses a projector and a set of mirrors to relay information, which appears either just below or above the driver’s line of sight as well as windshield HUD provides a larger area for visuals. The rapidly increasing concept of augmented reality is projected to propel the segmental growth over the estimated period from 2020 to 2027.

The market research study on “Automotive Head-Up Display (HUD) Market– Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 – 2027”, offers a detailed insight into the global Automotive Head-Up Display (HUD) market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights into the global automotive head-up display (HUD) market, its HUD type, application, vehicle type and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global automotive head-up display (HUD) market size and volume, and segment markets by HUD type, application, vehicle type and geography along with the information on companies operating in the market. The Automotive Head-Up Display (HUD) market analysis is provided for major regional markets including North America, Europe, Asia Pacific, Latin America and Middle East and Africa. For each region, the market size and volume for different segments have been covered under the scope of the report.

Europe region registered maximum share in the global automotive Head-Up Display (HUD) market

In 2019, the growing demand for advance technology systems coupled with the increasing development of connected cars, and rising need for safe and secure driving experience are some of the major factors supporting the regional market value. Germany and the UK have accounted for the major share in the regional market. Additionally, the presence of major manufacturers in the regional market including Robert Bosch GmbH and Continental AG is further supporting the regional market value. Moreover, Asia Pacific is projected to exhibit the fastest growth over the estimated period from 2020 to 2027 due to the increasing demand for luxury vehicles and rising investment by global manufacturers in the regional market.

The players profiled in the report include Continental AG, DENSO Corporation, HUDWAY, LLC, Nippon Seiki Co. Ltd, Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Visteon Corporation, Yazaki Corporation.

Market Segmentation

Market By HUD Type

Windshield

Combiner

Market By Application

Premium Car

Luxury car

Mid-segment car

Economy car

Market By Vehicle Type

Passenger Cars

Commercial Vehicle

Market By Geography

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa