Market Dynamics

Flourishing automotive sector across the globe, increasing passenger vehicle sale in developing countries, and increasing air pollution is resulting demand for air purifier for clean & toxin-free cabin air this are major factors expected to drive the growth of global market. Air pollution is increasing at alarming rate on global level this is rising health concern among consumers. With the rising passenger vehicle adoption in developing countries consumers are opting for vehicles with advanced features. In addition, increasing player’s investment for R&D activities and approach towards introduction of advanced products with advanced features are among other factors expected to support the growth of target market.

• In 2015, Philips' automotive division Lumileds India launched an in-car air purifier GoPure Compact 110 for better in cabin air. This is expected to help the company to enhance the product portfolio and increase the revenue share.
• In 2020, Huntkey a global source electronics brand, specialized in development, design and manufacturing of surge protectors launched car air purifiers that is portable and small as a water cup. This is expected to help the company to enhance the customer base and increase revenue.
• In 2019, Amway a global seller of health, beauty, and home care products launched Atmosphere Drive an air car purifier. This is expected to help the company to enhance the product portfolio.
• In 2016, Xiaomi Corporation a global electronic manufacturer launched new compact air purifier - Mi Car Air Purifier in China. This is product launch is expected to help the company to enhance the company revenue.

However, factors such as high cost of air purification system and availability of low cost regional products are expected to hamper the growth of global automotive air purifier market. In addition, developing consumer demand and high cost associated to R&D activities is expected to challenge the growth of target market.

Technological advancements by major players and inclination towards developing countries in order to track the untapped market are expected to create new opportunities for players operating in the target market over the forecast period. In addition, increasing strategic partnership and agreements is another factor expected to revenue support the target market growth.

Segment Analysis by Region

The market in North America is expected to account for significant revenue share owing to rising demand for luxury vehicles. In addition, presence of large number of players operating in the country and innovative product offerings is another factor expected to support the growth of target market. Increasing merger and acquisition activities by major players in order to enhance the customer base is another factors expected to support the growth of target market.

Asia Pacific is expected to witness faster growth in the near future owing to rising passenger vehicle sale. In addition, rising air pollution and player approach towards deploying advanced features in the vehicles is another factor expected to support the growth of target market.

High investment by major players for R&D activities and high product development activities are factors expected to positively impact the target market growth.

Competitive Landscape

The global market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Report coverage

Automotive Air Purifier Market Segment Analysis, 2019

The global automotive air purifier market is segmented into type, technology, vehicle type, and end use. The technology segment is further bifurcated into high-efficiency particulate arrestor (HEPA) filters, active carbon systems, and photo catalytic. The HEPA segment is expected to account for significant revenue share in the global market due to rising air pollution on global level and growing health concern among consumers. The vehicle type segment is further divided in to passenger cars, light commercial vehicles, and heavy commercial vehicles. The passenger vehicle segment is expected to account for major revenue share in the global market due to rising consumer spending and rising demand for passenger vehicles with advanced features.

The players profiled in the report Eureka Forbes, Honeywell, Diamond Air Purifiers, ADA Electrotech (Xiamen) Co., Ltd, Panasonic Corporation, Purafil, Inc., Livpure Private Limited, Powerseed, Mann+Hummel Filter Technology (S.E.A) Pte Ltd, Kent RO Systems Ltd, Koninklijke Philips N.V., Sharp Electronics Corporation, and Amke Technology Co., Ltd.

Market Segmentation

Market By Product Type

• Air Purifier
• Air Ionizer
• Hybrid

Market By Technology

• High-Efficiency Particulate Arrestor (HEPA) Filters
• Active Carbon Systems
• Photo Catalytics

Market By Vehicle Type

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

Market By End-User

• OEM
• Aftermarket

Market By Region

North America

• US
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico
• Rest if Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Meddle East & Africa