Market Dynamics

Increasing consumers approach towards participation in sports and recreational activities, coupled with rising personal grooming among consumers with high income is resulting in demand for sneaker, joggers, leggings, etc. are major factors expected to drive the growth of global market. In addition, flourishing fashion industry in emerging economies and increasing preference for casual style with health enthusiastic appeal are other factors expected to further support the growth of target market.

Major players are focused on business development through strategic merger and acquisition this is expected to help the company to increase the customer base and enhance the profit share are among other factors expected to further positively impact the target market growth.

• In 2019, Dollar Industries launched a new range of athleisure products that consists of attractively designed tank tops, crew neck and polo t-shirts in attractive colours, bermudas, capris, track pants and joggers. This is expected to strengthen the company position in target market and enhance the customer base.
• In 2019, Clovia is expected to enter the lucrative athleisure segment in India and plans to launch its gym and athleisure range with the focus on opening 15 exclusive brand outlets. This is expected to help the company to enhance the profit ratio.

In addition, players approach towards innovative product offerings in order to attract new customers is another factor expected to further support the growth of target market.

• In 2018, Hylete a creator of premium performance athletic apparel built for the modern athlete acquired Gracedbygrit. This acquisition is expected to help the company to enhance the product portfolio and enhance the profit ratio.
• In 2019 JD Sports acquired Finish Line one of the largest retailers of premium multi-branded athletic footwear, apparel and accessories in the US. This is expected to help the company to enhance its presence in US and increase the revenue.

However, factors such as availability of counterfeit products and increasing competition from unorganized sector are expected to hamper the growth of global athleisure market. In addition, lack of proper distribution channel is another factors expected to further challenge the growth of target market.

Innovative product offerings and players approach toward online selling are some major factors expected to create new opportunities for players operating in the target market over the forecast period. In addition, strategic planning in order to strengthen its distribution channel is another factor expected to revenue support the target market traction.

Athleisure Market Segment Analysis, 2019

The global athleisure market is segmented in to product type, gender, and distribution channel. The product type segment is further bifurcated into sneaker, joggers, leggings, hoodies, and others. Among distribution channel the online segment is expected to witness faster growth over the forecast period due to online channel provides are better reach to the customers and increases the sale possibilities. The gender segment of the global market is segmented into male and female.

Segment Analysis by Region

The market in North America is expected to account for significant revenue share owing to increasing number of patient suffering from lifestyle diseases, coupled with rising health awareness among consumers. In addition, high presence of players operating in the country and innovative product offerings is another factor expected to further support the target market growth.

Asia Pacific is expected to witness faster growth in the near future owing to increasing number of people engaging in sports activities. In addition, players approach towards online sales channel in order to increase the profit ratio is another factor expected to support the growth of target market in this region.

Competitive Landscape

The global market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Report coverage

The market research study on “Athleisure Market (Product Type: Sneaker, Joggers, Leggings, Hoodies, and Others; Gender: Male and Female; Distribution Channel: Online and Offline) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 - 2027”, offers a detailed insights on the global athleisure market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights on global athleisure market segment by product type, gender, distribution channel and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global athleisure market size and segment markets by product type, gender, distribution channel and geography along with the information on companies operating in the market. The athleisure market analysis is provided for major regional market including North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report. The players profiled in the report Puma, Gap Inc., North Face, Phillips-Van Heusen Corporation, Nike, Under Armour, Adidas, Lululemon Athletic, Asics Corporation, and Columbia Sportswear Company.

Market Segmentation

Market By Product Type

• Sneaker
• Joggers
• Leggings
• Hoodies
• Others

Market By Gender

• Male
• Female

Market By Distribution Channel

• Online
• Offline

Market By Region

North America

• US
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico
• Rest if Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Meddle East & Africa