Market Dynamics

Rapid digitization across the globe, high internet penetration in developing countries and rising enterprises efforts to safeguard the integrity of the data are major factors expected to increase demand for anti-piracy solutions further driving the growth of global anti-piracy protection market. Data privacy and reliability is gaining importance in every industry. Flourishing media & entertainment industry enterprises with the increasing subscriber’s base enterprises are improving the security of the content deployed on the web. Rising cyber attacks government of developed and developing countries are focused on implementing various rules and regulations in order to lower the revenue loss by piracy. Parks Associates estimated that revenue lost to video pirate operations could exceed US$ 61 Bn in 2020 and US$ 67 Bn worldwide by 2023. The shift toward streaming content online has resulted in criminal streaming services illegally distributing copyrighted material that costs the US economy nearly US$ 30 Bn every year. In 2017 the Russia ministry proposed that Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor) be enabled to block pirated websites without further due process by way of a further court trial, as well as to oblige owners to provide information about the name of the company or contact details on their websites.

In 2020, new bill is passed by Congress in the US that'll punish piracy services that illegally stream large amounts of copyrighted content. Congress included in the massive legislation another copyright law, called the CASE Act, and a law involving trademark, the Trademark Modernization Act.

In 2019, Trustworthy Accountability Group (TAG) an advertising industry organization that fights criminal activity in the digital advertising supply chain launched a new initiative Project Brand Integrity in order to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe.

Major players are investing high for the development of enhanced solution and through introduction of new software, they are focused on attracting new customers these are other factors expected to augment the growth of anti-piracy protection market.

In 2020, Synamedia Ltd. is a video technology provider company launched new security model and cloud-managed service product that will eradicate streaming pirates’ businesses while protecting legitimate providers’ revenues with a data-led model that also enables measurement of efficacy and ROI of anti-piracy campaigns.

Factors such as high cost of product and service and technological glitches are expected to hamper the growth of the global anti-piracy protection market. In addition, high cost associated to genuine products and availability of required content from anonymous internet users are factors challenging the growth of anti-piracy protection market. However, rising government regulations related to data privacy and high spending on safeguarding the IT infrastructure are factors expected to create new opportunities for players operating in the target market over the forecast period. In addition, players approach towards emerging economies in order to enhance the business presence and increase the revenue share is expected to support the revenue transaction of anti-piracy protection market.

Segment Analysis by Region

The market in North America is expected to account for major revenue share in the global anti-piracy protection market due to stringent government regulations related to data piracy. In addition, presence of large number of players operating in the country and preference for paid service from large enterprises for data security are factors expected to boost the growth of anti-piracy protection market.

Major players approach towards enhancing the business through strategic merger and acquisitions and focus of introduction of new solutions is expected to support the growth of regional market.

Competitive Landscape      

The global smart wallet market is high highly competitive due to presence of large number of players and innovative product offerings. In addition, business expansion activities through partnerships and agreements are factors expected to further increase the competition.

Report coverage

Anti-piracy Protection Market Segment Analysis, 2019

The global anti-piracy protection market is segmented into type and enterprise size. The type segment is bifurcated into automated protection and personal agent provision. The automated protection segment is expected to account for major revenue share in the global market. The enterprise size segment is divided into large enterprises and small- and medium-sized enterprises. Among the enterprise size the large enterprises segment is expected to account for major revenue share due to high spending on data security.

The players profiled in the report ARRIS, Brightcove, castLabs, ContentArmor, EZDRM, Friend MTS, Irdeto, Intertrust, NAGRA (Kudelski), PallyCon, Sandvine, and Synamedia.

Market Segmentation

Market By Type

Automated Protection

Personal Agent Provision

Market By Enterprise Size

Large Enterprises

Small- and Medium-sized Enterprises (SMEs)

Market By Region

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa