Ageing is a natural phenomenon which results from progressive functional decline in cells, organisms and tissues in a body. It is not feasible to stop ageing; however, slowing down the same is quite possible these days. Nutraceuticals possess medicinal properties which prevent or cure diseases. These can be found in foods in the form of nutrients. Nutraceutical enriched food has high anti-oxidative properties and is effective in fighting the causes of anti-aging. Free radicals are produced by body when cells use up oxygen and may result in oxidative damage to the body. Therefore, consumption of such nutraceuticals would ensure prevention of side effects of free radicals.
Nutraceutical ingredient is one of the suitable options that is available among the other type of anti-aging alternatives. Additionally, these agents are herbal and may not possess side effects compared to the other alternatives that are currently available in the market. Human desire to remain young is the major factor which is currently driving the growth of anti-ageing nutraceutical ingredients market. This is further backed by the aggressive marketing and promotional activities adopted by the manufacturers of such products and rising purchasing power of the consumers. Further, the demand for such products is gaining acceptance among consumers on account of rising awareness among the consumers.
However, high price of these products is currently refraining a majority of consumers falling in the middle to low income group from buying these products, which is greatly hindering the growth of this market at present. However, increasing market penetration by the major manufacturers operating in this industry would ensure smooth growth of this market in the future. This market is still untapped in the under developed countries. Further, strengthening economic condition of the underdeveloped countries would also ensure the growth of this market in coming years. Increased market penetration from premium brands in the under developed economies would ensure uninterrupted growth of anti-ageing nutraceutical ingredients market in future. Currently, North African countries and some countries in the Middle East are devoid of the availability of such products. Availability of the same would ensure the growth of this market.
Nutraceutical ingredients are highly found in products like Anti-Wrinkle Products, Anti-Stretch Mark Products, Botox, and UV Absorbers among others. The market can be broadly classified into flavonoids, polysaccharides, saponins and alkolois among others. The market is segmented on the basis of regions into North America, Europe, Asia-Pacific, Middle East and Africa and Latin America. Europe and North America are the major contributors in the global anti-ageing nutraceutical ingredients, but Asia-Pacific is analyzed to experience the swiftest growth during the forecast period. Emerging economies such as China, India and South Korea are the major contributors to the growth of the anti-ageing nutraceuticals market in Asia-Pacific. Other countries such as Mexico, Brazil, Poland and Russia are also expected to exhibit high growth during the forecast period.
Increasing consumer incomes in China and possible future investments result in the country surpassing the demand for nutraceutical agents in North America and Europe. This market witnesses strong competition from major players operating in this industry. Frequent acquisitions and mergers, partnerships, joint ventures and product innovations are some of the strategies used by players to sustain in this industry. Shiseido Co. Ltd., Unilever Plc, Chanel S.A., Christian Dior, Procter and Gamble, Clarins and GlaxoSmithKline Plc, L’Oreal S.A., Pfizer Inc., Revlon Inc. are some of the major player operating in the global anti-ageing nutraceutical ingredients market.