The growing integration and extension of multi-media coverage is a natural progression for android TV. Android TV enables users to customize their TV entertainment experience by using software that are installed on mobile phones. Android TV is an android operating system, such as video panels and media players, on TV and associated devices. It can be used in standalone applications such as digital video recorder (DVRs) and game consoles and can be built into products such as smart TVs. Android TV can stream videos, play games and other applications.

The report provides analysis of global android TV market for the period 2015-2026, wherein 2019 to 2026 is the forecast period and 2018 is considered as the base year.

Market Insights

The growing demand of high resolution TV and the rising prevalence of TV in developing countries are the key factors contribute to market growth. Increasing use of online content and increasing high-speed internet use enable users to use android TV. The changing lifestyle trend and increasing disposable income are the factors that contribute to the growth of market. The increasing demand for IPTV and HD videos is another driving factor of the market. Furthermore, technological improvements and rising customer purchasing power is likely to propel the usage of android TV during forecast period. However concerns over privacy and security hamper the market growth. Growing consumer awareness and demand from emerging economies are expected to offer numerous opportunities for growth over forecast period.

Report coverage

The market research study on “Android TV Market (By Screen Size: 31-35 inch, 36-45 inch, 46-55 inch, More than 60 inch; By Display Type: LED (Light Emitting Diodes), OLED (Organic Light Emitting Diode), QLED (Quantum Dot LED); By Resolution Type: 4K UHD TV, HDTV, Full HD TV, 8K TV; By Sales Channel: Online, Offline; By End-User: Residential, Commercial, Industrial) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026” offers a detailed insights on the global android TV market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report also provides competitive landscape to understand the current stance of particular player. The report provides insights on global android TV market, its screen size, display type, resolution type, sales channel, end-user, and major geographic regions. The android TV market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report. Advancement in the technology is one of the factors driving the market growth in North America. The growing media and entertainment industry is likely to boost the android TV market during forecast period. China has dominated the market with new vendors, like Hisense Co., Ltd. and TCL Corporation, which has intensely competitors for major players.

Key Players and Market Situation

Major players include in this report are Sony Corporation, LG Electronics Inc., Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, XiaoMi Corporation, Tosibha Corporation, Haier Inc., Skyworth Digital Holding Ltd., One Plus and Others. Innovative products that are provided to customers are launched by these leading vendors in the market. Global players in emerging country enter new markets to extend their client base and increase their market presence.

The global android TV market is segmented as below:

Market Segmentation

Android TV Market By Screen Size

• 31-35 inch
• 36-45 inch
• 46-55 inch
• More than 60 inch

Android TV Market By Display Type

• LED (Light Emitting Diodes)
• OLED (Organic Light Emitting Diode)
• QLED (Quantum Dot LED)

Android TV Market By Resolution Type

• 4K UHD TV
• HDTV
• Full HD TV
• 8K TV

Android TV Market By Sales Channel

• Online
• Offline

Android TV Market By End-User

• Residential
• Commercial
• Industrial

Android TV Market By Geography

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • France
  • Germany
  • Spain
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Rest of Middle East & Africa