The global android TV market size is expected to reach of around US$ 231 Bn by 2026 with a CAGR of around 20% during the forecast period 2019-2026.
The growing integration and extension of multi-media coverage is a natural progression for android TV. Android TV enables users to customize their TV entertainment experience by using software that are installed on mobile phones. Android TV is an android operating system, such as video panels and media players, on TV and associated devices. It can be used in standalone applications such as digital video recorder (DVRs) and game consoles and can be built into products such as smart TVs. Android TV can stream videos, play games and other applications.
The report provides analysis of global android TV market for the period 2015-2026, wherein 2019 to 2026 is the forecast period and 2018 is considered as the base year.
Market Insights
The growing demand of high resolution TV and the rising prevalence of TV in developing countries are the key factors contribute to market growth. Increasing use of online content and increasing high-speed internet use enable users to use android TV. The changing lifestyle trend and increasing disposable income are the factors that contribute to the growth of market. The increasing demand for IPTV and HD videos is another driving factor of the market. Furthermore, technological improvements and rising customer purchasing power is likely to propel the usage of android TV during forecast period. However concerns over privacy and security hamper the market growth. Growing consumer awareness and demand from emerging economies are expected to offer numerous opportunities for growth over forecast period.
Report coverage
The market research study on “Android TV Market (By Screen Size: 31-35 inch, 36-45 inch, 46-55 inch, More than 60 inch; By Display Type: LED (Light Emitting Diodes), OLED (Organic Light Emitting Diode), QLED (Quantum Dot LED); By Resolution Type: 4K UHD TV, HDTV, Full HD TV, 8K TV; By Sales Channel: Online, Offline; By End-User: Residential, Commercial, Industrial) – Global Industry Analysis, Market Size, Opportunities and Forecast, 2019 - 2026” offers a detailed insights on the global android TV market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report also provides competitive landscape to understand the current stance of particular player. The report provides insights on global android TV market, its screen size, display type, resolution type, sales channel, end-user, and major geographic regions. The android TV market analysis is provided for major regional markets including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. For each region, the market size for different segments has been covered under the scope of report. Advancement in the technology is one of the factors driving the market growth in North America. The growing media and entertainment industry is likely to boost the android TV market during forecast period. China has dominated the market with new vendors, like Hisense Co., Ltd. and TCL Corporation, which has intensely competitors for major players.
Key Players and Market Situation
Major players include in this report are Sony Corporation, LG Electronics Inc., Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, XiaoMi Corporation, Tosibha Corporation, Haier Inc., Skyworth Digital Holding Ltd., One Plus and Others. Innovative products that are provided to customers are launched by these leading vendors in the market. Global players in emerging country enter new markets to extend their client base and increase their market presence.
The global android TV market is segmented as below:
Market Segmentation
Android TV Market By Screen Size
- 31-35 inch
- 36-45 inch
- 46-55 inch
- More than 60 inch
Android TV Market By Display Type
- LED (Light Emitting Diodes)
- OLED (Organic Light Emitting Diode)
- QLED (Quantum Dot LED)
Android TV Market By Resolution Type
- 4K UHD TV
- HDTV
- Full HD TV
- 8K TV
Android TV Market By Sales Channel
Android TV Market By End-User
- Residential
- Commercial
- Industrial
Android TV Market By Geography
- North America
- Europe
- UK
- France
- Germany
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- UAE
- Saudi Arabia
- Rest of Middle East & Africa
Table Of Content:
CHAPTER 1. INDUSTRY OVERVIEW
1.1. Definition and Scope
1.1.1. Definition of Android TV
1.1.2. Market Segmentation
1.1.3. List of Abbreviations
1.2. Summary
1.2.1. Market Snapshot
1.2.2. Android TV Market By Screen Size
1.2.2.1. Global Android TV Market Revenue and Growth Rate Comparison By Screen Size (2015-2026)
1.2.2.2. Global Android TV Market Revenue Share By Screen Size in 2017
1.2.2.3. 31-35 inch
1.2.2.4. 36-45 inch
1.2.2.5. 46-55 inch
1.2.2.6. More than 60 inch
1.2.3. Android TV Market By Display Type
1.2.3.1. Global Android TV Market Revenue and Growth Rate Comparison By Display Type (2015-2026)
1.2.3.2. Global Android TV Market Revenue Share By Display Type in 2017
1.2.3.3. LED (Light Emitting Diodes)
1.2.3.4. OLED (Organic Light Emitting Diode)
1.2.3.5. QLED (Quantum Dot LED)
1.2.4. Android TV Market By Resolution Type
1.2.4.1. Global Android TV Market Revenue and Growth Rate Comparison By Resolution Type (2015-2026)
1.2.4.2. Global Android TV Market Revenue Share By Resolution Type in 2017
1.2.4.3. 4K UHD TV
1.2.4.4. HDTV
1.2.4.5. Full HD TV
1.2.4.6. 8K TV
1.2.5. Android TV Market By End-User
1.2.5.1. Global Android TV Market Revenue and Growth Rate Comparison By End-User (2015-2026)
1.2.5.2. Global Android TV Market Revenue Share By End-User in 2017
1.2.5.3. Online
1.2.5.4. Offline
1.2.6. Android TV Market By Sales Channel
1.2.6.1. Global Android TV Market Revenue and Growth Rate Comparison By Sales Channel (2015-2026)
1.2.6.2. Global Android TV Market Revenue Share By Sales Channel in 2017
1.2.6.3. Residential
1.2.6.4. Commercial
1.2.6.5. Industrial
1.2.7. Android TV Market By Geography
1.2.7.1. Global Android TV Market Revenue and Growth Rate Comparison by Geography (2015-2026)
1.2.7.2. North America Android TV Market Revenue and Growth Rate (2015-2026)
1.2.7.3. Europe Android TV Market Revenue and Growth Rate (2015-2026)
1.2.7.4. Asia-Pacific Android TV Market Revenue and Growth Rate (2015-2026)
1.2.7.5. Latin America Android TV Market Revenue and Growth Rate (2015-2026)
1.2.7.6. Middle East and Africa (MEA) Android TV Market Revenue and Growth Rate (2015-2026)
CHAPTER 2. MARKET DYNAMICS AND COMPETITION ANALYSIS
2.1. Market Drivers
2.2. Restraints and Challenges
2.3. Growth Opportunities
2.4. Porter’s Five Forces Analysis
2.4.1. Bargaining Power of Suppliers
2.4.2. Bargaining Power of Buyers
2.4.3. Threat of Substitute
2.4.4. Threat of New Entrants
2.4.5. Degree of Competition
2.5. Value Chain Analysis
2.6. Cost Structure Analysis
2.6.1. Raw Material and Suppliers
2.6.2. Manufacturing Process Analysis
2.7. Regulatory Compliance
2.8. Competitive Landscape, 2017
2.8.1. Player Positioning Analysis
2.8.2. Key Strategies Adopted By Leading Players
CHAPTER 3. MANUFACTURING PLANTS ANALYSIS
3.1. Capacity and Commercial Production Date of Global Android TV Major Manufacturers in 2017
3.2. Manufacturing Plants Distribution of Global Android TV Major Manufacturers in 2017
3.3. R&D Status and Technology Source of Global Android TV Major Manufacturers in 2017
3.4. Raw Materials Sources Analysis of Global Android TV Major Manufacturers in 2017
CHAPTER 4. ANDROID TV MARKET BY SCREEN SIZE
4.1. Global Android TV Revenue By Screen Size
4.2. 31-35 inch
4.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
4.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
4.3. 36-45 inch
4.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
4.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
4.4. 46-55 inch
4.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
4.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
4.5. More than 60 inch
4.5.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
4.5.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
CHAPTER 5. ANDROID TV MARKET BY DISPLAY TYPE
5.1. Global Android TV Revenue By Display Type
5.2. LED (Light Emitting Diodes)
5.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.3. OLED (Organic Light Emitting Diode)
5.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
5.4. QLED (Quantum Dot LED)
5.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
5.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
CHAPTER 6. ANDROID TV MARKET BY RESOLUTION TYPE
6.1. Global Android TV Revenue By Resolution Type
6.2. 4K UHD TV
6.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.3. HDTV
6.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.4. Full HD TV
6.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
6.5. 8K TV
6.5.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
6.5.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
CHAPTER 7. ANDROID TV MARKET BY END-USER
7.1. Global Android TV Revenue By End-User
7.2. Online
7.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
7.3. Offline
7.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
7.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
CHAPTER 8. ANDROID TV MARKET BY SALES CHANNEL
8.1. Global Android TV Revenue By Sales Channel
8.2. Residential
8.2.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
8.2.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
8.3. Commercial
8.3.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
8.3.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
8.4. Industrial
8.4.1. Market Revenue and Growth Rate, 2015 - 2026 ($Million)
8.4.2. Market Revenue and Forecast, By Region, 2015 - 2026 ($Million)
CHAPTER 9. NORTH AMERICA ANDROID TV MARKET BY COUNTRY
9.1. North America Android TV Market Revenue and Growth Rate, 2015 - 2026 ($Million)
9.2. North America Android TV Market Revenue Share Comparison, 2015 & 2026 (%)
9.3. U.S.
9.3.1. U.S. Android TV Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
9.3.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
9.3.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
9.3.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
9.3.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
9.4. Canada
9.4.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
9.4.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
9.4.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
9.4.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
9.4.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
CHAPTER 10. EUROPE ANDROID TV MARKET BY COUNTRY
10.1. Europe Android TV Market Revenue and Growth Rate, 2015 - 2026 ($Million)
10.2. Europe Android TV Market Revenue Share Comparison, 2015 & 2026 (%)
10.3. UK
10.3.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
10.3.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
10.3.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
10.3.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
10.3.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
10.4. Germany
10.4.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
10.4.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
10.4.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
10.4.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
10.4.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
10.5. France
10.5.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
10.5.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
10.5.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
10.5.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
10.5.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
10.6. Spain
10.6.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
10.6.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
10.6.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
10.6.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
10.6.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
10.7. Rest of Europe
10.7.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
10.7.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
10.7.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
10.7.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
10.7.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
CHAPTER 11. ASIA-PACIFIC ANDROID TV MARKET BY COUNTRY
11.1. Asia-Pacific Android TV Market Revenue and Growth Rate, 2015 - 2026 ($Million)
11.2. Asia-Pacific Android TV Market Revenue Share Comparison, 2015 & 2026 (%)
11.3. China
11.3.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
11.3.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
11.3.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
11.3.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
11.3.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
11.4. Japan
11.4.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
11.4.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
11.4.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
11.4.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
11.4.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
11.5. India
11.5.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
11.5.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
11.5.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
11.5.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
11.5.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
11.6. Australia
11.6.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
11.6.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
11.6.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
11.6.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
11.6.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
11.7. South Korea
11.7.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
11.7.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
11.7.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
11.7.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
11.7.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
11.8. Rest of Asia-Pacific
11.8.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
11.8.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
11.8.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
11.8.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
11.8.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
CHAPTER 12. LATIN AMERICA ANDROID TV MARKET BY COUNTRY
12.1. Latin America Android TV Market Revenue and Growth Rate, 2015 - 2026 ($Million)
12.2. Latin America Android TV Market Revenue Share Comparison, 2015 & 2026 (%)
12.3. Brazil
12.3.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
12.3.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
12.3.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
12.3.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
12.3.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
12.4. Mexico
12.4.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
12.4.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
12.4.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
12.4.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
12.4.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
12.5. Rest of Latin America
12.5.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
12.5.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
12.5.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
12.5.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
12.5.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
CHAPTER 13. MIDDLE EAST & AFRICA ANDROID TV MARKET BY COUNTRY
13.1. Middle East & Africa Android TV Market Revenue and Growth Rate, 2015 - 2026 ($Million)
13.2. Middle East & Africa Android TV Market Revenue Share Comparison, 2015 & 2026 (%)
13.3. GCC
13.3.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
13.3.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
13.3.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
13.3.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
13.3.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
13.4. South Africa
13.4.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
13.4.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
13.4.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
13.4.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
13.4.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
13.5. Rest of Middle East & Africa
13.5.1. Market Revenue and Forecast By Screen Size, 2015 - 2026 ($Million)
13.5.2. Market Revenue and Forecast By Display Type, 2015 - 2026 ($Million)
13.5.3. Market Revenue and Forecast By Resolution Type, 2015 - 2026 ($Million)
13.5.4. Market Revenue and Forecast By End-User, 2015 - 2026 ($Million)
13.5.5. Market Revenue and Forecast By Sales Channel, 2015 - 2026 ($Million)
CHAPTER 14. COMPANY PROFILE
14.1. Sony Corporation
14.1.1. Company Snapshot
14.1.2. Overview
14.1.3. Financial Overview
14.1.4. Product Portfolio
14.1.5. Key Developments
14.1.6. Strategies
14.2. LG Electronics Inc.
14.2.1. Company Snapshot
14.2.2. Overview
14.2.3. Financial Overview
14.2.4. Product Portfolio
14.2.5. Key Developments
14.2.6. Strategies
14.3. Panasonic Corporation
14.3.1. Company Snapshot
14.3.2. Overview
14.3.3. Financial Overview
14.3.4. Product Portfolio
14.3.5. Key Developments
14.3.6. Strategies
14.4. Hisense
14.4.1. Company Snapshot
14.4.2. Overview
14.4.3. Financial Overview
14.4.4. Product Portfolio
14.4.5. Key Developments
14.4.6. Strategies
14.5. TCL Corporation
14.5.1. Company Snapshot
14.5.2. Overview
14.5.3. Financial Overview
14.5.4. Product Portfolio
14.5.5. Key Developments
14.5.6. Strategies
14.6. Sharp Corporation
14.6.1. Company Snapshot
14.6.2. Overview
14.6.3. Financial Overview
14.6.4. Product Portfolio
14.6.5. Key Developments
14.6.6. Strategies
14.7. XiaoMi Corporation
14.7.1. Company Snapshot
14.7.2. Overview
14.7.3. Financial Overview
14.7.4. Product Portfolio
14.7.5. Key Developments
14.7.6. Strategies
14.8. Tosibha Corporation
14.8.1. Company Snapshot
14.8.2. Overview
14.8.3. Financial Overview
14.8.4. Product Portfolio
14.8.5. Key Developments
14.8.6. Strategies
14.9. Haier Inc.
14.9.1. Company Snapshot
14.9.2. Overview
14.9.3. Financial Overview
14.9.4. Product Portfolio
14.9.5. Key Developments
14.9.6. Strategies
14.10. Others
14.10.1. Company Snapshot
14.10.2. Overview
14.10.3. Financial Overview
14.10.4. Product Portfolio
14.10.5. Key Developments
14.10.6. Strategies
CHAPTER 15. RESEARCH APPROACH
15.1. Research Methodology
15.1.1. Initial Data Search
15.1.2. Secondary Research
15.1.3. Primary Research
15.2. Assumptions and Scope
