The Global Alcohol Packaging Market size accounted for US$ 61,983 Mn in 2021 and is expected to reach US$ 78,205 Mn by 2030 with a considerable CAGR of 2.7% during the forecast timeframe of 2022 to 2030.

Alcohol packaging refers to a way of safeguarding, increasing brand exposure, and improving brand promotion, all of which have an impact on consumer decision-making. Customers choose brands that offer simpler packaging options. The packaging of alcoholic beverages is changing dramatically in terms of design, durability, and to-go options. Alcohol companies are looking for new ways to capture and exhibit their brand while also reducing carbon emissions and providing acceptable to-go packaging. The packaging of alcoholic drinks will play an essential role in brand promotion and will result in enhanced brand awareness. Manufacturers provide innovative packaging specifications for alcoholic drinks in order to persuade consumers to buy their brand. The alcohol packaging market, on the other hand, will experience favorable growth throughout the projected period due to an increase in alcohol consumption and an increase in demand for alcohol packaging.

Drivers

·         Increasing consumption of beer globally

·         Raising public awareness of sustainable packaging

·         The rising popularity of metal cans

Restraints

·         Raw material price fluctuations

·         Implementation of rigorous packaging material regulations

Opportunity

·         Packaging innovation in wine and spirits, particularly for premium products

Report Coverage

Alcohol Packaging Market Dynamics

The rising standard of living, combined with an increase in the consumption of luxury wine and beer, has resulted in an increase in the demand for alcohol packaging. Beer contains vitamins, natural antioxidants, and proteins that aid in the prevention of cardiovascular disease and the rebuilding of muscle. Increased understanding of the health benefits of beer would increase demand for alcohol, boosting the alcohol packaging industry. Vendors in the global Alcohol Packaging Market have tapped into the demands and wishes of the most affluent customers. These companies also put money into packaging technologies, which have become a dependable aspect of global market dynamics. For the leading market vendors, this is a critical growth and advancement dynamic.

However, price volatility in raw materials required in plastic manufacture, as well as strict alcohol-related restrictions, are expected to limit the global alcohol packaging market's growth. Besides this, a boom in the use of PET as a packaging material, as well as untapped new markets, are likely to create appealing opportunities for global market growth.

Alcohol Packaging Market Segmentation

The global alcohol packaging market segmented into material, alcohol, packaging, and region.

Market by Material

·         Glass

·         Metal

·         Plastic

·         Paper

·         Others

In terms of material, the glass segment held the largest share of the alcohol packaging market in 2021. Plastic does not withstand water as well as glass does. The alcohol is more likely to deteriorate in a plastic bottle. Because glass is impermeable to O2 and CO2, alcohol can be stored for a longer amount of time in glass containers. Glass is also often used in alcohol packaging since it is totally recyclable and may be reused endlessly without losing quality or purity. The water-resistant ability of glass helps in avoiding the contamination of the flavor of alcohol in glass packaging. It does not influence the strength, smell, or flavor of the alcohol because it has a 0% rate of chemical interaction. As a result, the glass category is predicted to increase its global alcohol packaging market share.

Market by Alcohol

·         Beer

·         Wine

·         Spirits

·         Others

In terms of alcohol, the beer segment will account for the majority of the global market in 2021. Beer is an alcoholic beverage created from yeast-fermented malt that has been flavored with hops. Beer is a popular alcoholic drink that is consumed all over the world. It is mainly made by fermenting cereal grains, yeast, and water for a predetermined amount of time. Herbs and fruits are frequently used to enhance the flavor and smell of the drink. Beer's alcohol level varies from less than 3% to 40% by volume, depending on the brand and formula of the formulation. The increasing numbers of breweries around the world, as well as the expanding demand for beer globally, are some of the primary drivers driving the global beer industry. With the increased interest from health-conscious customers, the industry has been witnessing a rise in sale of low-alcohol beers.

Market by Packaging

·         Primary

·         Secondary

Based on the packaging, primary packaging will be the fastest-growing sector in the worldwide market over the next few years. The primary function of alcohol packaging is to safeguard, preserve, and inform the consumer. The primary packaging, also known as a consumer unit, is the package that has direct contact with the product. This type of packaging is typically geared toward the end-user or consumer. It not only makes items easier for customers to handle, but it also makes them more appealing and can be used for communication purposes to provide written information about the products to consumers.

Alcohol Packaging Market Regional Overview