Air Freshener Market Report Statistics

• Global air freshener market revenue is estimated to reach USD 31.5 Billion by 2032 with a CAGR of 9.4% from 2023 to 2032
• Europe air freshener market value occupied more than USD 5.2 billion in 2022
• Asia-Pacific air freshener market growth will record a CAGR of over 9.5% from 2023 to 2032
• Among product type, the aerosol air fresheners sub-segment generated around 51% share in 2022
• Based on application, the house or residential areas generated more than US $ 4 billion revenue in 2022
• Introduction of smart air fresheners is a popular air freshener market trend that fuels the industry demand

Air freshener refers to an aerosol spray which is generally used in offices or homes or other commercial environments to get rid of foul odors, provide fragrance and freshen the surrounding air. Room fresheners or air fresheners are gaining popularity owing to their availability in a variety of fragrances. The global air freshener market is witnessing steady growth due to increase in changing demographic across the globe. An air freshener is crafted to eliminate foul and unpleasant odor by emitting fragrance. Air fresheners comprise of various different ingredients such as solvents, mineral oil, 2-butoxyethanol and glycol ethers to neutralize unpleasant odor, fragrances and aerosol propellants. Air fresheners are only applicable to be used in indoor environments such as offices, cars, hotel rooms, homes and others. In past few years, this functional commodity has evolved to be deployed as a decorative product as well. Various companies offer different type of air fresheners.

Different types of air fresheners include candles, sprays, gels, oils, plug-ins, beads etc. Air fresheners also come in passive and solid versions, and use water and ceramic material based ingredients, thus combine to create a multi phasing effect to provide constant fragrance. Several air fresheners have chemicals which provoke asthma and allergic symptoms, thus raising an argument about its safety. Air fresheners are not only prohibited to modern day air freshener sprays; they can also involve the use of everyday organic house hold products. Though, air fresheners are primarily used for elimination of foul odor, they are sometimes simply used for pleasant odors.

Global Air Freshener Market Dynamics

Market Drivers

• Rising demand for a pleasant and refreshing indoor environment
• Increasing awareness of hygiene and cleanliness
• Growth in disposable income and urbanization
• Expansion of distribution channels

Market Restraints

• Health concerns and potential allergies
• Lack of awareness and low adoption in some regions

Market Opportunities

• Growing popularity of natural and organic air fresheners
• Changing lifestyles and preferences

Air Freshener Market Report Coverage

Air Freshener Market Growth Factors

Increasing demand for organic/natural fragrant products is anticipated to drive the overall product offerings in the global air fresheners market. In addition, longer commutations have developed a demand for chemical-free and attractive products, which is a key reason estimated to trigger car air fresheners market over the foreseeable years. Moreover, change in lifestyle of immigrant population is expected to propel the demand for air fresheners over the forecast period. Various sales channels such as super malls, automotive shops, car wash and car repair stations have been boosting the overall sales of air fresheners. Also, launch of new products having the capability of delivering air freshness is anticipated to drive the demand for air fresheners during the forecast period. Furthermore, increasing innovations in the development of aromatic compounds and aroma therapy coupled with changing consumer preferences for herbal fragrances are some other major factors driving the demand for air fresheners in the global market, thus creating a favorable impact on their consumption. However, concerns regarding allergies and chemicals present in air freshener are a key factor limiting the growth of global air fresheners market.

Air Freshener Market Segmentation

The worldwide air freshener market is categorized based on product type, application, distributional channel, and geography.

Air Freshener Market By Product Type

• Aerosol Air Fresheners
• Electric Air Fresheners
• Gel Air Fresheners
• Candle Air Fresheners
• Others

The aerosol air freshener sub-segment is expected to have the highest market share from 2023 to 2032, according to the air freshener market forecast. Aerosol sprayers are in high demand due to increased consumption of hygiene and health-related products such as air fresheners, repellants, cleaning sprays, and other similar products around the world. The ever-increasing carbon footprint caused by the use of aerosol sprays cannot be avoided, and companies are working to develop natural air fresheners. In comparison to all other variants, this product is the most widely used. Deodorizing blocks are designed for use in restrooms and urinals.

Air Freshener Market By Application

• Households Or Residential Areas
• Commercial Or Corporate Sectors
• Hospitals Or Healthcare Units
• Automobiles

Among all the application, the air freshener market has been dominated by households or residential areas. This is due to the widespread use of air fresheners in homes to eliminate odours and create a pleasant and refreshing indoor environment. Commercial or corporate sectors, on the other hand, have been a significant market for air fresheners, as these settings frequently require air fresheners to maintain a pleasant and hygienic environment for employees and customers. Air fresheners are increasingly being used in hospitals and healthcare facilities to eliminate odours and promote cleanliness. Air fresheners in automobiles are also becoming more popular, owing to consumer demand for a pleasant and refreshing driving experience. However, households or residential areas remain the largest market for air fresheners, accounting for a sizable portion of overall market revenue.

Air Freshener Market By Distribution Channels

• Hypermarkets Or Supermarkets
• Retail Stores Or General Stores
• Pharmacies
• Online Markets
• Others

Hypermarkets or supermarkets have traditionally dominated the distribution of air fresheners, due to their wide reach and large consumer base. These stores typically stock a diverse selection of air freshener brands and products, making them a popular destination for customers looking to buy air fresheners. Retail or general stores are also important distribution channels for air fresheners, especially in rural or remote areas where hypermarkets or supermarkets are not easily accessible. There has been a significant shift in recent years toward online markets as a distribution channel for air fresheners. Because of the convenience of online shopping and the availability of a diverse range of products at competitive prices, online markets have become a popular choice for consumers. Furthermore, the COVID-19 pandemic has accelerated the shift toward online shopping, with consumers increasingly turning to e-commerce platforms to purchase necessities such as air fresheners.

Air Freshener Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Air Freshener Market Regional Analysis

Europe is a significant market for air fresheners, with major markets including Germany, France, the United Kingdom, and Italy. The growing demand for natural and organic air fresheners, as well as the increased emphasis on environmental sustainability, are expected to drive market growth in this region. The North American region also has a sizable share of the air freshener market, owing to the region's high standard of living and growing demand for premium air freshener products. The United States is the region's largest market for air fresheners, followed by Canada and Mexico. The Asia-Pacific region has the fastest-growing air freshener market, owing to rising disposable income, urbanization, and rising living standards in countries such as China and India. The region's growing demand for premium air freshener products is also driving the market.

Air Freshener Market Players

Some of the key players in the global air freshener market include Reckitt Benckiser Group Plc., SC Johnson, Procter and Gamble, Amway, Henkel, Kobayashi, Church & Dwight, ST Corporation, California Scents, Scott’s Liquid Gold Inc. and Fujian Mengjiaolan Daily Chemicals Co.Ltd.