Air Care Market Report Statistics

• Global air care market revenue is estimated to reach USD 18.7 Billion by 2032 with a CAGR of 4.4% from 2023 to 2032
• Europe air care market value occupied more than USD 4.6 billion in 2022
• Asia-Pacific air care market growth will record a CAGR of over 4.8% from 2023 to 2032
• Among product type, the spray/aerosol air fresheners sub-segment generated around 36% share in 2022
• Based on application, the crop spray generated more than US $ 7 billion revenue in 2022
• Emergence of new fragrance trends is a popular air care market trend that fuels the industry demand

Use of natural fragrances as well as growing awareness towards environmental concerns serves as a great opportunity for the global air care market. Moreover, demand for achieving clean and hygienic environment by using natural air fresheners is a key concern among consumers across the globe. Also, increasing innovations in developing natural air care options such as candle air fresheners that are environment friendly and economical as compared to other aerosols and sprays is a key factor driving the demand for air care products worldwide. The global air care market offers extraordinary scope for the development of a new line of air care products. Moreover, increasing consumer preference towards the adoption of natural and herbal fragrances rather than artificial fragrances is a major aspect accelerating the demand for advanced and natural air care products across the globe. Air care products are generally used in homes, offices, cars, hotels, restrooms, shopping malls etc. and are gaining importance in the corporate industry.

Global Air Care Market Dynamics

Market Drivers

• Increasing urbanization
• Growing awareness of air quality
• Rising disposable income

Market Restraints

• Growing environmental concerns
• High cost and limited effectiveness

Market Opportunities

• Increasing demand for natural and organic products
• Growth in the adoption of smart air care technology
• Increasing demand for convenience

Air Care Market Report Coverage

Air Care Market Growth Factors

Improving consumerist environment, especially in developing economies owing to the increasing focus on successful air care product brands coupled with increasing per-capita disposable incomes of consumers are some major aspects boosting the demand for air care products in the global market. Emerging economies such as China, India and Brazil are the key countries providing vivid opportunities for the growth of air care market. Increasing levels of air pollution across the globe especially in countries such as China, Egypt and India with higher levels of dust and smoke are the key targets for air care product manufacturers and distributors. However, the global air care market is expected to be hampered by lack of awareness among consumers for modern air care products. This factor is anticipated to maintain a significant impact on global air care market over the foreseeable years. Moreover, presence of a variety of substitutes, especially in rural areas is also a major factor limiting the growth of global air care market. In addition, expansion in the variety of air care products is one of the important factors fueling the growth of global air care market. Also, introduction of new fragrances and odor eliminators is another factor influencing the demand for air care products. Increasing popularity of natural products among consumers as compared to artificial products is another driving factor in the global air care market. Also, the fact that air care has benefited vast number of people in developed economies while some people are still unaware and less educated about air care products is another factor disturbing the growth of the market.

Air Care Market Segmentation

The worldwide air care market is categorized based on product type, price, application, and geography.

Air Care Market By Product Type

• Electric Air Fresheners
• Candle Air Fresheners
• Liquid Air Fresheners
• Gel Air Fresheners
• Spray/Aerosol Air Fresheners
• Others

According to the air care market forecast, spray/aerosol air fresheners are popular due to their ease of use, affordability, and availability in a wide range of fragrances. Additionally, some spray/aerosol air fresheners have odor-neutralizing properties or the capability to kill bacteria in the air. Electric air fresheners, such as plug-ins or automatic dispensers, have also gained popularity in recent years, owing to their convenience and long-lasting fragrance. Because of their low cost and easy availability, gel air fresheners have grown in popularity, particularly in emerging markets. Candle air fresheners, liquid air fresheners, and other types of air fresheners have a significant market share as well, but this varies depending on region and customer preferences.

Air Care Market By Price

• Low
• Medium
• High

The medium price range is frequently cited as the dominant price range in the air care market. Most consumers can afford medium-priced air care products while still receiving a certain level of quality and effectiveness. This price range includes many popular air care products, such as spray/aerosol air fresheners. However, there is a sizable market for both low- and high-priced air care products. Low-cost air care products are frequently popular in emerging markets and among budget-conscious consumers, whereas high-cost air care products are frequently marketed to premium and luxury consumers who value aesthetics, premium fragrances, and advanced features like smart connectivity and air purification technology.

Air Care Market By Application

• Rooms
• Toilets
• Others

The rooms segment is frequently cited as the most important application segment in the air care market. Because of the larger size of these spaces and the need to maintain a pleasant fragrance throughout the day, air care products designed for use in rooms, such as living rooms, bedrooms, and common areas, are popular. Spray/aerosol air fresheners, automatic dispensers, and plug-in air fresheners, are examples of room-freshening products. The toilet segment is also a significant market for air care products, particularly in emerging markets where hygiene and sanitation products are in high demand. Toilet air fresheners, such as sprays and automatic dispensers, are frequently used to eliminate unpleasant odors and improve the overall freshness of the environment.

Air Care Market By Distribution Channel

• Online
  • E-commerce Portals
  • Company Owned Portals
• Offline
  • Hypermarket / Supermarket
  • Specialty Stores
  • Other Independent Retailers

According to the air care industry analysis, offline distribution channels such as brick-and-mortar stores, supermarkets, and specialty stores have traditionally been the dominant distribution channels for air care products. Customers can easily locate and purchase air care products in stores, and they can also smell and test the products before purchasing. However, in recent years, online distribution channels such as e-commerce websites and online marketplaces have grown in popularity. The convenience of online shopping, combined with the availability of a diverse range of products and competitive pricing, has increased the popularity of online channels among consumers.

Air Care Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Air Care Market Regional Analysis

The North American market for air care products is mature, with the United States being the region's largest market. Factors such as changing lifestyles, increased emphasis on home decor, and growing awareness of the importance of indoor air quality drive demand for air care products in the region.

Europe is also a mature market for air care products, with the United Kingdom, Germany, and France being the region's largest markets. The region's demand for air care products is being driven by factors such as the increased disposable income, growing trend of home fragrancing, and the importance of maintaining clean and fresh indoor environments.

The Asia-Pacific region is a rapidly growing market for air care products, with China, India, and Japan being the region's largest markets. The growing middle class, urbanization, and the growing importance of maintaining indoor air quality in densely populated areas are driving demand for air care products in the region.

Air Care Market Players

Some of the key players in the global air care market include American Covers Inc., Car Freshener Corporation, Inc., Candle-lite., Procter & Gamble Co., Chesapeake Bay Candle, Church & Dwight Co. Inc., Henkel Group, Reckitt Benckiser Inc., SC Johnson & Son Inc., and WD-40 Co.