The Artificial Intelligence (AI) in Marketing Market Size accounted for USD 13.9 Billion in 2022 and is projected to achieve a market size of USD 137.2 Billion by 2032 growing at a CAGR of 26.1% from 2023 to 2032.

Artificial Intelligence (AI) in Marketing Market Key Highlights

• Global Artificial Intelligence in Marketing Market revenue is expected to increase by USD 137.2 Billion by 2032, with a 26.1% CAGR from 2023 to 2032
• North America region led with more than 33% of Artificial Intelligence in Marketing Market share in 2022
• Asia-Pacific Artificial Intelligence in Marketing Market growth will record a CAGR of more than 26.9% from 2023 to 2032
• By application, the content curation segment contributed over 22% of revenue share in 2022
• By end user, the media & entertainment segment captured more than 24% of revenue share in 2022
• Increasing demand for personalized customer experiences, drives the Artificial Intelligence in Marketing Market value

Artificial Intelligence (AI) in marketing refers to the application of advanced technologies, such as machine learning and natural language processing, to analyze and interpret data for marketing purposes. This technology enables marketers to make data-driven decisions, personalize customer experiences, automate repetitive tasks, and optimize advertising strategies. AI in marketing encompasses a wide range of applications, including customer segmentation, predictive analytics, chatbots, and recommendation engines, among others.

The market for AI in marketing has experienced significant growth in recent years, driven by the increasing volume of data available to businesses and the need for more sophisticated tools to extract meaningful insights. As companies strive to enhance their marketing efforts and stay competitive in the digital landscape, the demand for AI solutions has surged. AI's ability to analyze large datasets quickly, identify patterns, and deliver personalized content has become invaluable for marketers seeking to engage with their target audiences more effectively. With ongoing advancements in AI technology and its integration into marketing platforms, the market is expected to continue its growth trajectory as businesses recognize the strategic advantages of leveraging AI in their marketing strategies.

Global Artificial Intelligence in Marketing Market Trends

Market Drivers

• Increasing demand for personalized customer experiences
• Growing volumes of data and the need for advanced analytics
• Rising adoption of digital marketing channels
• Improved efficiency through automation of marketing tasks
• Enhanced targeting and segmentation capabilities

Market Restraints

• Concerns about data privacy and security
• High implementation costs for AI-powered marketing solutions

Market Opportunities

• Integration of AI with emerging technologies like the 5G IoT market
• Expansion of AI applications beyond advertising into sales and customer service

Artificial Intelligence in Marketing Market Report Coverage

Artificial intelligence (AI) in marketing enables businesses to analyze vast amounts of data rapidly, identify patterns, and make data-driven decisions, ultimately leading to more effective and personalized interactions with customers. The applications of AI in marketing are diverse and impactful. One key area is customer segmentation and targeting, where AI algorithms analyze customer data to identify specific segments and tailor marketing messages to individual preferences. Additionally, AI is widely employed in predictive analytics, allowing marketers to forecast customer behavior and trends, optimize pricing strategies, and allocate resources more efficiently. Chatbots and virtual assistants, powered by AI, play a crucial role in improving customer engagement by providing instant and personalized responses, thereby enhancing the overall customer experience.

The AI in marketing market has witnessed robust growth in recent years and is poised for continued expansion. The increasing prevalence of digital technologies and the rising importance of data-driven decision-making have propelled the adoption of AI in marketing strategies. AI's ability to analyze vast datasets, predict consumer behavior, and automate personalized interactions has become a crucial asset for businesses aiming to stay competitive in the dynamic landscape of digital marketing. This growth is further fueled by the demand for more targeted and personalized customer experiences, which AI enables through advanced segmentation and content recommendation algorithms. Furthermore, the market growth is driven by the continuous advancements in AI technology, including machine learning and natural language processing.

Artificial Intelligence in Marketing Market Segmentation

The global Artificial Intelligence (AI) in Marketing Market segmentation is based on offering, deployment mode, technology, application, end user, and geography.

Artificial Intelligence in Marketing Market By Offering

• Hardware
• Services
• Software

According to artificial intelligence in marketing industry analysis, the services segment held the largest market share in 2022. This growth is reflecting the increasing demand for specialized expertise and support in implementing AI solutions. As businesses recognize the potential of AI to transform their marketing strategies, there is a growing need for services that can assist in the integration, customization, and optimization of AI technologies. Marketing AI services encompass a range of offerings, including consulting, training, implementation, and ongoing support, catering to businesses seeking to navigate the complexities of incorporating AI into their marketing workflows. One key driver of the services segment growth is the complexity of AI technology and the requirement for tailored solutions that align with specific business objectives.

Artificial Intelligence in Marketing Market By Deployment Mode

• Cloud
• On-premise

In terms of deployment mode, the on-premise segment is dominate the market in 2022. On-premise AI solutions involve deploying and managing AI technologies within an organization's own physical servers or data centers, providing a higher degree of customization, security, and compliance. This approach is particularly appealing to businesses in industries with stringent regulatory requirements or those with specific data privacy concerns, as it allows them to maintain direct oversight of their AI systems. The growth of the on-premise segment can also be attributed to the strategic considerations of certain enterprises that prefer to have dedicated, in-house control over their AI implementations.

Artificial Intelligence in Marketing Market By Technology

• Machine Learning
• Computer Vision
• Natural Language Processing
• Context-Aware Computing

According to the artificial intelligence in marketing market forecast, the computer vision segment is expected to witness significant growth in the coming years. This growth is driven by the increasing importance of visual content and the need for more sophisticated analytics in marketing strategies. Computer vision, a subset of AI, enables machines to interpret and understand visual information, such as images and videos, allowing marketers to extract valuable insights from visual content. This technology is instrumental in tasks like image recognition, content analysis, and visual search, providing marketers with the ability to enhance user experiences, optimize advertising campaigns, and derive meaningful data from visual content. The growth of the computer vision segment is closely tied to the proliferation of multimedia content across digital platforms.

Artificial Intelligence in Marketing Market By Application

• Social Media Advertising
• Content Curation
• Search Advertising
• Analytics Platform
• Sales & Marketing Automation
• Others

Based on the application, the content curation segment is expected to witness significant growth in the coming years. This growth is fueled by the increasing volume of digital content and the need for personalized and relevant material for target audiences. Content curation involves the use of AI algorithms to sift through vast amounts of information, identifying and presenting the most relevant and engaging content to users. Marketers are increasingly turning to AI-powered content curation tools to streamline the process of content discovery, creation, and distribution, thereby enhancing their overall marketing strategies. One key driver of the growth in the content curation segment is the rising importance of delivering personalized experiences to consumers.

Artificial Intelligence in Marketing Market By End User

• BFSI
• Consumer Goods
• Retail
• Enterprise
• Media & Entertainment
• Others

In terms of end user, the media & entertainment segment has been experiencing significant growth in recent years. This growth is driven by the transformative impact of AI technologies on content creation, distribution, and audience engagement. AI is revolutionizing the way media and entertainment companies operate by providing innovative solutions to enhance content discovery, recommendation systems, and personalized user experiences. Machine learning algorithms play a crucial role in analyzing vast datasets, predicting user preferences, and delivering tailored content recommendations, thereby improving audience satisfaction and engagement. One of the primary drivers of growth in this segment is the increasing demand for personalized content experiences in the highly competitive media and entertainment industry.

Artificial Intelligence in Marketing Market Regional Outlook