Incontinence refers to the inability of the human body to control evacuative urination and defecation functions. According to the National Kidney Foundation, currently, 2 million people in the world opt for the treatment of incontinence with a kidney transplant or dialysis; however, this number may only reflect 10% of people who actually opt for treatment. Also, more than 80% of the patients who receive treatment for kidney ailments are in developed and wealthy countries with universal access to healthcare facilities. Thus, incontinence is a general condition that can be cured by surgery or simple medication. However, for those people who are unwilling to undergo surgery or intrusive procedures, the option of adult incontinence products remains. An adult diaper also called an adult nappy comes under one of the incontinence products and is meant to be worn by a patient suffering from incontinence conditions such as severe diarrhea, mobility impairment, or dementia. 

Adult Diapers Market Report Statistics

• Global adult diapers market revenue is estimated to reach USD 44.2 billion by 2032 with a CAGR of 10.0% from 2023 to 2032
• Asia-Pacific adult diapers market value occupied more than USD 5.5 billion in 2022
• Asia-Pacific adult diapers market growth will register a CAGR of more than 10% from 2023 to 2032
• Among style, the pant/pull sub-segment generated around 31% share in 2022
• Based on consumer group, men generated US $ 11.8 billion revenue in 2022
• Growing occurrence of urinary incontinence is a popular adult diapers market trend that fuels the industry demand

Global Adult Diapers Market Dynamics

Market Drivers

• Rising elderly population
• Increase in incontinence cases
• Rising awareness about incontinence

Market Restraints

• Stigma associated with incontinence
• High cost of adult diapers
• Limited reimbursement for incontinence products

Market Opportunities

• Growing healthcare expenditure
• Expansion of retail channels

Adult Diapers Market Report Coverage

Adult Diapers Market Growth Factors

Adult diapers comprise an absorbent pad fixed between two non-woven fabric sheets. This aids in stopping leakage thus maintaining the body-fluid level to improve overall comfort. The increasing occurrence of urinary incontinence among elders is one of the key growth factors driving the global adult diapers market. Urinary incontinence may occur due to improper functioning of the bladder, sphincter, or a combination of both. The prevalence of incontinence increases with age and is common among adults. According to CDC, approximately 65% of the global population is affected with urinary incontinence out of which around 73% population is dominated by women. The severity of prevalence in adult women is comparatively high as compared to young women. The occurrence of urinary incontinence in young women is generally low. It grows during and after menopause and later increases based on the condition of the patient. The level of incontinence increases with age and is steadily higher for individuals living in hospitals as compared to community centers. Thus, the prevalence of various types of incontinence such as stress is anticipated to be higher as compared to urge in incontinence. Incontinence in men is generally caused due to prostate surgery, trauma, and neurological injury. Different types of diapers manufactured across the globe include training nappies, cloth diapers, bio-degradable diapers, and disposable diapers.

The global adult diapers market is primarily driven by the increasing prevalence of kidney-related chronic diseases. Moreover, benign prostatic hyperplasia and end-stage renal disease are some other chronic diseases driving the demand for adult diapers. In addition, growth in the aging population, rapid urbanization, increasing affordability of adult diapers as well as improved awareness among consumers are the key factors responsible for the increase in demand and consumption of adult diapers. Also, lingering unemployment coupled with increasing consumer spending abilities is some other key growth factors propelling the growth of the global adult diapers market. Furthermore, frequent use of diapers to maintain hygiene as well as to avoid rashes on adult skin is another major aspect propelling the growth of the global adult diaper market. However, economic and social constraints are some of the key factors limiting the growth of the global adult diapers market. Also, less awareness of the use of adult diapers among the rural population is another factor hampering the adoption of adult diapers.

Adult Diapers Systems Market Segmentation

The worldwide adult diapers market is categorized based on product type, style, size, consumer group, sales channel, and geography.

Adult Diapers Market By Product Type

• Reusable
• Disposable

Disposable diapers have predominately been the most widely used type in the adult diaper market, and they continue to dominate the market. Disposable adult diapers have become the preferred choice for many consumers due to their convenience, absorbency, and ease of disposal. However, there is a growing trend toward reusable adult diapers, particularly among environmentally conscious consumers. Adult diapers that can be reused are made of cloth or other washable materials and can be used multiple times, reducing environmental and waste impact. While they are not as convenient as disposable diapers, they are a more environmentally friendly and cost-effective alternative.

Adult Diapers Market By Style

• Pants/Pull-Up Style
• Pad Style
• Flat Style
• Others

Pull-up style diapers, also known as pant-style diapers, are the most commonly used and have the largest market share, according to an adult diapers industry analysis. These diapers are easy to put on and take off and are designed to be worn like regular underwear. They provide a discreet and comfortable solution for incontinence, making them a popular choice among many customers. Pad-style diapers, also known as shaped pads or insert pads, are worn with regular underwear and offer a simple and convenient solution for light to moderate incontinence. They are also a popular option for customers looking for an alternative to pull-up diapers. Flat-style diapers, also known as flat pads, are a more traditional type of adult diaper that usually necessitate the use of additional fastening or containment products, such as special underwear or briefs. They are less commonly used than other types of adult diapers because they are less convenient and absorbent.

Adult Diapers Market By Size

• Small
• Medium
• Large
• Extra-Large
• 2XL

Medium and large sizes are the most widely used, as they are designed to fit the majority of adult consumers. Adult diapers in small sizes are intended for people with smaller bodies or those who prefer a tighter fit, whereas extra-large and 2XL sizes are intended for people with larger bodies. Finally, the size with the largest market share in the adult diapers market will be determined by the target consumer demographic, with medium and large sizes being the most commonly used. Other sizes, such as small, extra-large, and 2XL, are expected to gain popularity and capture a significant share of the adult diapers market as the market evolves and caters to the needs of diverse consumer groups.

Adult Diapers Market By Consumer Group

• Men
• Women

Men are significant consumers of adult diapers, as incontinence can affect both genders at any age. Incontinence becomes more common as men age, and it can be caused by a number of factors, including prostate problems, nerve damage, and weak pelvic muscles. For men, incontinence can be a sensitive issue, and adult diapers offer a convenient and discreet solution for managing the condition. Pull-up adult diapers are especially popular among men because they provide the convenience and comfort of regular underwear while still providing incontinence protection.

Adult Diapers Market By Sales Channel

• Wholesalers/Distributors
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Specialty Stores
• E-Retailers
• Other Sales Channels

Wholesalers/distributors, supermarkets/hypermarkets, and pharmacies and drug stores are the most popular adult diaper sales channels because they provide easy access and wide availability to consumers. These channels also provide a wide range of adult diaper brands and product types, making it easier for customers to find a product that meets their requirements. Specialty stores, such as incontinence supply stores, and e-retailers are also growing in popularity because they provide a broader range of products and a more personalized shopping experience for customers.

Adult Diapers Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Adult Diapers Market Regional Analysis

The Asia-Pacific adult diapers market is one of the fastest-growing markets for adult diapers, due to the rapidly growing aging population and increasing incontinence rates in the region. The market is driven by factors such as the increasing health consciousness among consumers, rising disposable incomes, and the growing awareness about incontinence products.

Countries in the Asia-Pacific region, such as China, Japan, and India, are among the largest markets for adult diapers, and are expected to continue to drive growth in the market in the coming years. The increasing urbanization and changing lifestyles in the region are also contributing to the growth of the adult diapers market, as they are leading to an increase in the number of people who are suffering from incontinence.

Adult Diapers Market Players

Some of the leading adult diapers companies include Covidien, Daio Paper, DSG International, First Quality Enterprises Inc., Hengan Group, Kao Corp, Kimberly Clark, Medline Industries, Ontex International, and Unicharm Corporation.