The AdTech Market Size accounted for USD 812 Billion in 2022 and is projected to achieve a market size of USD 3,249 Billion by 2032 growing at a CAGR of 15.1% from 2023 to 2032.
AdTech Market Key Highlights
- Global AdTech market revenue is expected to increase by USD 3,249 Billion by 2032, with a 15.1% CAGR from 2023 to 2032
- North America region led with more than 35% of AdTech market share in 2022
- Asia-Pacific AdTech market growth will record a CAGR of more than 16.8% from 2023 to 2032
- By platform, the mobile segment contributed over 60% of revenue share in 2022
- By industry verticals, the retail and consumer goods segment captured more than 28% of revenue share in 2022
- Rising demand for personalized and interactive ad experiences, drives the AdTech market value
AdTech, or advertising technology, refers to a collection of software and tools used to simplify the process of generating, targeting, delivering, and analyzing digital advertising campaigns. It covers a wide range of technologies, such as demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), ad exchanges, and analytics and measurement tools. AdTech plays an important part in the digital advertising ecosystem. Furthermore, market players are increasingly engaging in acquisitions to achieve greater scale in AdTech solutions. For instance, ArabyAds, a Dubai-based adtech business, purchased national Dmenta in February 2021 to strategically strengthen complementary products and attain larger scale in the Middle East and North Africa region's advertising technology market. These achievements by key manufacturers in AdTech solutions are expected to significantly grow the market in the coming years.
Global AdTech Market Dynamics
Market Drivers
- Increasing digitalization of advertising budgets
- Growth in programmatic advertising adoption
- Advancements in AI and machine learning for targeted advertising
- Expansion of digital advertising channels, such as mobile and connected TV
- Demand for data-driven advertising strategies
Market Restraints
- Privacy concerns and regulatory changes impacting data usage
- Ad blocking software and consumer resistance to intrusive ads
Market Opportunities
- Rising demand for personalized and interactive ad experiences
- Expansion of emerging advertising formats like audio and digital out-of-home
AdTech Market Report Coverage
Market |
AdTech Market
|
AdTech Market Size 2022 |
USD 812 Billion |
AdTech Market Forecast 2032 |
USD 3,249 Billion
|
AdTech Market CAGR During 2023 - 2032 |
15.1% |
AdTech Market Analysis Period |
2020 - 2032 |
AdTech Market Base Year
|
2022 |
AdTech Market Forecast Data |
2023 - 2032 |
Segments Covered |
By Solution, By Enterprise Size, By Platform, By Advertising Type, By Industry Vertical, And By Geography
|
Regional Scope |
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
Key Companies Profiled |
Adobe Inc., Amazon.com, Inc., Alibaba Group Holding Limited, PubMatic, Tegna Inc., Taboola, Criteo, Magnite Inc., Google LLC, Meta Platforms Inc., Netapp Inc., and Microsoft Corporation.
|
Report Coverage
|
Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Covid-19 Analysis, Regulation Analysis |
Advertising Technology Market Insights
Increasing digitalization of advertising budgets drives the growth of the AdTech market. Retail spending on digital advertising is projected to reach $73.55 billion in 2023. Retail, financial services, and CPG sectors are expected to account for 54.3% of total US digital ad spending in the same year. This surge in digital advertising expenditure is expected to propel the AdTech market in the coming years. Furthermore, the expansion of digital advertising channels, such as mobile and connected TV, further accelerates market growth. For example, as of 2023, online ads delivered through search engines, popular social media platforms, and other digital channels account for 87% of total advertising in China. With an increasing number of people shopping online, industry experts predict that this figure will rise to 90% by 2027. This expansion of advertising channels leads to heightened demand for AdTech solutions.
However, privacy concerns and regulatory changes impacting data usage pose challenges to the growth of the AdTech market. For instance, a survey on digital usage in China revealed that one in five respondents faced challenges regarding the misuse of their digital data in 2023. As consumers become more aware of their privacy rights, they demand greater transparency and control over how their data is collected and used for advertising purposes. This has led to the implementation of stricter regulations such as GDPR and CCPA, which limit the ability of AdTech companies to track users without their explicit consent. These regulatory hurdles regarding data usage could hinder the growth of the AdTech market in the coming years.
On the other hand, the expansion of emerging advertising formats like audio and digital out-of-home (DOOH) presents significant opportunities in the AdTech industry. For example, in 2023, DOOH advertising is expected to experience an increase in creative formats. Dynamic creative optimization (DCO) provides real-time customization that aligns with customer mindsets, while audio-based DOOH and anamorphic 3D videos offer newer and more immersive experiences. These innovative advertising formats increase engagement and provide immersive experiences, thereby promoting the AdTech market significantly.
AdTech Market Segmentation
The global AdTech market segmentation is based on solution, enterprise size, platform, advertising type, industry vertical, and geography.
AdTech Market By Solution
- Demand-side Platforms (DSPs)
- Data Management Platforms (DMPs)
- Supply-side Platforms (SSPs)
- Ad Networks
- Others
According to AdTech industry analysis, the demand-side platforms (DSPs) segment dominated the market in 2022. In recent years, the DSP industry has experienced radical growth, driven by factors such as increased use of programmatic advertising, the expansion of digital channels, and advancements in data analytics and targeting technology. Additionally, marketers are seeking more efficient ways to reach their target audiences. For instance, Google LLC extended its CTV inventory in the video 360 demand-side platform and CTV inventory to improve CTV advertising. The company also added new features to Display and Video and Google Marketing Platform in May 2022. Consequently, this expansion is expected to lead to increased demand for DSPs in the coming years.
AdTech Market By Enterprise Size
In terms of enterprise size, the large enterprise segment is expected to dominate the market in 2022. This trend is fueled by the growing digitalization of advertising budgets and the complexity of marketing plans within multinational organizations. One of the primary drivers of growth in the large enterprise segment is the demand for advanced analytics and targeting capabilities offered by AdTech solutions. Large organizations typically have vast amounts of customer data at their disposal, and they require robust analytics solutions to effectively leverage this data for targeted advertising campaigns.
AdTech Market By Platform
According to the AdTech market forecast, the mobile segment is poised to experience significant growth in the coming years. With customers spending more time on their mobile devices, advertisers are increasingly focusing on mobile advertising. For example, in January 2023, India had 467.0 million social media users, representing 32.8 percent of the population. Additionally, India had 1.10 billion active cellular mobile connections in early 2023. This trend has led to a surge in demand for AdTech solutions tailored specifically for mobile platforms, including mobile ad networks, mobile demand-side platforms (DSPs), and mobile analytics software. One of the primary drivers of growth in the mobile segment is the rapid expansion of mobile app usage. Consequently, the mobile segment of the AdTech industry is experiencing significant growth
AdTech Market By Advertising Type
- Programmatic Advertising
- Display Advertising
- Search Advertising
- Mobile Advertising
- Native Advertising
- Email Marketing
- Others
Based on the advertising type, the programmatic advertising segment is expected to witness significant growth in the coming years. One of the key drivers of this growth is the increased use of data-driven advertising methods by advertisers and marketers. For example, AI has enhanced marketers' ability to analyze large volumes of data, personalize content, predict consumer behavior, and optimize campaigns. By 2023, it is projected that more than 61% of marketers will have incorporated AI into their marketing activities. Furthermore, programmatic advertising enables marketers to leverage vast amounts of data to segment their target audiences based on demographics, interests, and behaviors. This allows them to deliver highly relevant and personalized ads at scale, driving the growth of the programmatic advertising segment.
AdTech Market By Industry Vertical
- Media and Entertainment
- Education
- BFSI
- Retail and Consumer Goods
- Healthcare
- IT and Telecom
- Others
In terms of industry verticals, the retail and consumer goods segment has experienced significant growth in recent years. This growth is fueled by the increasing digitalization of purchasing habits and heightened competition among businesses to capture consumers' attention online. With more customers turning to online purchases, the retail and consumer goods industries are making substantial investments in digital advertising to enhance brand visibility. For example, digital advertising spending is projected to reach INR 31,500 crore in FY 2023-24, with further growth expected to INR 41,000 crore by the end of Circa 2024. This upward trend has led to a sharp increase in demand for AdTech solutions tailored to the needs of the retail and consumer goods industries.
AdTech Market Regional Outlook
North America
Europe
- U.K.
- Germany
- France
- Spain
- Rest of Europe
Asia-Pacific
- India
- Japan
- China
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
The Middle East & Africa
- South Africa
- GCC Countries
- Rest of the Middle East & Africa (ME&A)
AdTech Market Regional Analysis
North America dominates the AdTech market for several reasons, including its well-established digital advertising ecosystem, robust technology infrastructure, and significant investments in advertising and marketing. For example, Canadian advertising expenditure is projected to increase from 15.37 billion Canadian dollars in 2018 to 20.24 billion in 2023. Additionally, the region is home to some of the world's leading digital advertising platforms, such as Google, Facebook, and Amazon, which collectively control a substantial portion of the digital advertising market. These companies continually innovate and invest in AdTech solutions, driving growth and innovation in the North American AdTech sector. Furthermore, North America boasts a mature and sophisticated advertising industry, with many marketers, agencies, and publishers aggressively adopting digital advertising strategies. For instance, according to PwC's "IAB Internet Advertising Revenue Report: Full Year 2023," internet advertising revenues in the region reached a record high of $225 billion, growing by 7.3% year on year between 2022 and 2023. Ongoing developments by key players, such as Meta's introduction of generative AI tools for advertisers in October 2023, further fuel market growth, contributing to increased demand for AdTech solutions.
Asia-Pacific emerges as the fastest-growing region in the AdTech market due to factors such as growing internet penetration and the increasing popularity of social media platforms in countries like China, India, Japan, South Korea, and Australia. For instance, a survey of digital usage in China revealed that approximately 87.3% of respondents used WeChat as of the third quarter of 2023. Additionally, the presence of robust key players in the Asia Pacific region boosts demand for AdTech solutions through their research and development activities. For example, in February 2023, InMobi Technology Services Private Limited collaborated with Point Pickup to provide an industry-first product discovery and monetization solution to Point Pickup's grocery retail partners through adtech services. With ongoing developments and innovations, Asia-Pacific is expected to maintain its position in the AdTech market in the forecast years.
AdTech Market Players
Some of the top AdTech market companies offered in the professional report include Adobe Inc., Amazon.com, Inc., Alibaba Group Holding Limited, PubMatic, Tegna Inc., Taboola, Criteo, Magnite Inc., Google LLC, Meta Platforms Inc., Netapp Inc., and Microsoft Corporation.
CHAPTER 1. Industry Overview of AdTech Market
1.1. Definition and Scope
1.1.1. Definition of AdTech
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global AdTech Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. AdTech Market By Solution
1.2.3. AdTech Market By Enterprise Size
1.2.4. AdTech Market By Platform
1.2.5. AdTech Market By Advertising Type
1.2.6. AdTech Market By Industry Vertical
1.2.7. AdTech Market By Region
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Platform
2.2.1. Secondary Source
2.2.2. Primary Source
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restraint 1
3.2.2. Restraint 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of AdTech Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for AdTech Market
3.7. Value Chain Analysis
3.7.1. List of Key Manufacturers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Price Trend of Key Raw Materials
3.8.1. Raw Material Suppliers
3.8.2. Proportion of Manufacturing Cost Structure
3.8.2.1. Raw Material
3.8.2.2. Labor Cost
3.8.2.3. Manufacturing Expense
3.9. Regulatory Compliance
3.10. Competitive Landscape, 2022
3.10.1. Player Positioning Analysis
3.10.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Manufacturing Plant Analysis
4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2022
4.2. R&D Status of Major Manufacturers in 2022
CHAPTER 5. AdTech Market By Solution
5.1. Introduction
5.2. AdTech Revenue By Solution
5.2.1. AdTech Revenue (USD Billion) and Forecast, By Solution, 2020-2032
5.2.2. Demand-side Platforms (DSPs)
5.2.2.1. Demand-side Platforms (DSPs) Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.3. Data Management Platforms (DMPs)
5.2.3.1. Data Management Platforms (DMPs) Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.4. Supply-side Platforms (SSPs)
5.2.4.1. Supply-side Platforms (SSPs) Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.5. Ad Networks
5.2.5.1. Ad Networks Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.6. Others
5.2.6.1. OthersMarket Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 6. AdTech Market By Enterprise Size
6.1. Introduction
6.2. AdTech Revenue By Enterprise Size
6.2.1. AdTech Revenue (USD Billion) and Forecast, By Enterprise Size, 2020-2032
6.2.2. Large Enterprises
6.2.2.1. Large Enterprises Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.3. SMEs
6.2.3.1. SMEs Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 7. AdTech Market By Platform
7.1. Introduction
7.2. AdTech Revenue By Platform
7.2.1. AdTech Revenue (USD Billion) and Forecast, By Platform, 2020-2032
7.2.2. Web
7.2.2.1. Web Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
7.2.3. Mobile
7.2.3.1. Mobile Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
7.2.4. Others
7.2.4.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 8. AdTech Market By Advertising Type
8.1. Introduction
8.2. AdTech Revenue By Advertising Type
8.2.1. AdTech Revenue (USD Billion) and Forecast, By Advertising Type, 2020-2032
8.2.2. Programmatic Advertising
8.2.2.1. Programmatic Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
8.2.3. Display Advertising
8.2.3.1. Display Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
8.2.4. Search Advertising
8.2.4.1. Search Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
8.2.5. Mobile Advertising
8.2.5.1. Mobile Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
8.2.6. Native Advertising
8.2.6.1. Native Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
8.2.7. Email Marketing
8.2.7.1. Email Marketing Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
8.2.8. Others
8.2.8.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 9. AdTech Market By Industry Vertical
9.1. Introduction
9.2. AdTech Revenue By Industry Vertical
9.2.1. AdTech Revenue (USD Billion) and Forecast, By Industry Vertical, 2020-2032
9.2.2. Media and Entertainment
9.2.2.1. Media and Entertainment Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.3. Education
9.2.3.1. Education Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.4. BFSI
9.2.4.1. BFSI Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.5. Retail and Consumer Goods
9.2.5.1. Retail and Consumer Goods Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.6. Healthcare
9.2.6.1. Healthcare Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.7. IT and Telecom
9.2.7.1. IT and Telecom Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.8. Others
9.2.8.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 10. North America AdTech Market By Country
10.1. North America AdTech Market Overview
10.2. U.S.
10.2.1. U.S. AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
10.2.2. U.S. AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
10.2.3. U.S. AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
10.2.4. U.S. AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
10.2.5. U.S. AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
10.3. Canada
10.3.1. Canada AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
10.3.2. Canada AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
10.3.3. Canada AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
10.3.4. Canada AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
10.3.5. Canada AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
10.4. North America PEST Analysis
CHAPTER 11. Europe AdTech Market By Country
11.1. Europe AdTech Market Overview
11.2. U.K.
11.2.1. U.K. AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
11.2.2. U.K. AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
11.2.3. U.K. AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
11.2.4. U.K. AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
11.2.5. U.K. AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.3. Germany
11.3.1. Germany AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
11.3.2. Germany AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
11.3.3. Germany AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
11.3.4. Germany AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
11.3.5. Germany AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.4. France
11.4.1. France AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
11.4.2. France AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
11.4.3. France AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
11.4.4. France AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
11.4.5. France AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.5. Spain
11.5.1. Spain AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
11.5.2. Spain AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
11.5.3. Spain AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
11.5.4. Spain AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
11.5.5. Spain AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.6. Rest of Europe
11.6.1. Rest of Europe AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
11.6.2. Rest of Europe AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
11.6.3. Rest of Europe AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
11.6.4. Rest of Europe AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
11.6.5. Rest of Europe AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.7. Europe PEST Analysis
CHAPTER 12. Asia Pacific AdTech Market By Country
12.1. Asia Pacific AdTech Market Overview
12.2. China
12.2.1. China AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
12.2.2. China AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
12.2.3. China AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
12.2.4. China AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
12.2.5. China AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.3. Japan
12.3.1. Japan AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
12.3.2. Japan AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
12.3.3. Japan AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
12.3.4. Japan AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
12.3.5. Japan AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.4. India
12.4.1. India AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
12.4.2. India AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
12.4.3. India AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
12.4.4. India AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
12.4.5. India AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.5. Australia
12.5.1. Australia AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
12.5.2. Australia AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
12.5.3. Australia AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
12.5.4. Australia AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
12.5.5. Australia AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.6. South Korea
12.6.1. South Korea AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
12.6.2. South Korea AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
12.6.3. South Korea AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
12.6.4. South Korea AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
12.6.5. South Korea AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.7. Rest of Asia-Pacific
12.7.1. Rest of Asia-Pacific AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
12.7.2. Rest of Asia-Pacific AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
12.7.3. Rest of Asia-Pacific AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
12.7.4. Rest of Asia-Pacific AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
12.7.5. Rest of Asia-Pacific AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.8. Asia Pacific PEST Analysis
CHAPTER 13. Latin America AdTech Market By Country
13.1. Latin America AdTech Market Overview
13.2. Brazil
13.2.1. Brazil AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
13.2.2. Brazil AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
13.2.3. Brazil AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
13.2.4. Brazil AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
13.2.5. Brazil AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
13.3. Mexico
13.3.1. Mexico AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
13.3.2. Mexico AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
13.3.3. Mexico AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
13.3.4. Mexico AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
13.3.5. Mexico AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
13.4. Rest of Latin America
13.4.1. Rest of Latin America AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
13.4.2. Rest of Latin America AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
13.4.3. Rest of Latin America AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
13.4.4. Rest of Latin America AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
13.4.5. Rest of Latin America AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
13.5. Latin America PEST Analysis
CHAPTER 14. Middle East & Africa AdTech Market By Country
14.1. Middle East & Africa AdTech Market Overview
14.2. GCC
14.2.1. GCC AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
14.2.2. GCC AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
14.2.3. GCC AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
14.2.4. GCC AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
14.2.5. GCC AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
14.3. South Africa
14.3.1. South Africa AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
14.3.2. South Africa AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
14.3.3. South Africa AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
14.3.4. South Africa AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
14.3.5. South Africa AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
14.4. Rest of Middle East & Africa
14.4.1. Rest of Middle East & Africa AdTech Revenue (USD Billion) and Forecast By Solution, 2020-2032
14.4.2. Rest of Middle East & Africa AdTech Revenue (USD Billion) and Forecast By Enterprise Size, 2020-2032
14.4.3. Rest of Middle East & Africa AdTech Revenue (USD Billion) and Forecast By Platform, 2020-2032
14.4.4. Rest of Middle East & Africa AdTech Revenue (USD Billion) and Forecast By Advertising Type, 2020-2032
14.4.5. Rest of Middle East & Africa AdTech Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
14.5. Middle East & Africa PEST Analysis
CHAPTER 15. Player Analysis Of AdTech Market
15.1. AdTech Market Company Share Analysis
15.2. Competition Matrix
15.2.1. Competitive Benchmarking Of Key Players By Price, Presence, Market Share, And R&D Investment
15.2.2. New Product Launches and Product Enhancements
15.2.3. Mergers And Acquisition In Global AdTech Market
15.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 16. Company Profile
16.1. Adobe Inc.
16.1.1. Company Snapshot
16.1.2. Business Overview
16.1.3. Financial Overview
16.1.3.1. Revenue (USD Billion), 2022
16.1.3.2. Adobe Inc. 2022 AdTech Business Regional Distribution
16.1.4. Product /Service and Specification
16.1.5. Recent Developments & Business Strategy
16.2. Amazon.com, Inc.
16.3. Alibaba Group Holding Limited
16.4. PubMatic
16.5. Tegna Inc.
16.6. Taboola
16.7. Criteo
16.8. Magnite Inc.
16.9. Google LLC
16.10. Meta Platforms Inc.
16.11. Netapp Inc.
16.12. Microsoft Corporation.