The Global Rice Syrup Market Size is predicted to reach USD 2.6 Billion by 2032 from USD 1.8 Billion in 2023, at a CAGR of 4.2% between 2024 and 2032, as per the Acumen Research and Consulting

In recent years, rice syrup has been increasingly utilized in the food and beverage sectors due to several factors. One primary reason is its appeal as a natural sweetener, especially amidst growing concerns over the health implications of refined sugars like high fructose corn syrup. Rice syrup offers a natural alternative derived from brown rice, making it an attractive option for health-conscious consumers seeking to reduce their sugar intake. Its mild sweetness and neutral flavor also make it versatile for a wide range of applications, from baked goods to beverages, without overpowering the original taste of the product.

Moreover, the rise in demand for plant-based and gluten-free products has further fueled the use of rice syrup in food and beverage manufacturing. As it is derived from rice, a gluten-free grain, rice syrup is suitable for consumers with gluten sensitivities or those adhering to a gluten-free diet. Additionally, its plant-based origin aligns with the growing trend towards plant-based diets and vegan-friendly products. This has led to the incorporation of rice syrup as a key ingredient in various food and beverage formulations, including energy bars, granolas, sauces, and dairy alternatives. Furthermore, the functional properties of rice syrup contribute to its increasing use in the food and beverage industry.

Rice Syrup Market Statistics

• Global rice syrup market value was worth USD 1.8 Billion in 2023, with a 4.2% CAGR from 2024 to 2032
• Europe rice syrup market share occupied around 34% in 2023
• By rice type, the white rice segment captured the majority share of the market in 2022
• By application, the bakery & confectionery segment is expected to show noticeable growth during the predicted period
• Growing preference for plant-based alternatives in food production, propel the rice syrup market revenue

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Rice Syrup Market Trends

The rice syrup market has witnessed significant growth in recent years, driven by several key factors. One of the primary drivers of this growth is the increasing consumer demand for healthier and natural sweeteners. With rising awareness about the detrimental effects of excessive sugar consumption on health, many consumers are seeking out alternatives like rice syrup, which is perceived as a more natural and wholesome option. This shift in consumer preferences towards cleaner labels and natural ingredients has propelled the demand for rice syrup across various food and beverage categories.

Furthermore, the food industry's growing inclination towards clean-label products has also fueled the demand for rice syrup. Food manufacturers are increasingly replacing artificial sweeteners and high-fructose corn syrup with natural alternatives like rice syrup to meet consumer demand for simpler ingredient lists and healthier options. Additionally, rice syrup's functional properties, such as its ability to enhance texture and provide binding capabilities in food products, have contributed to its growing popularity among manufacturers. Moreover, the expansion of the rice syrup market can also be attributed to its versatility and suitability for a wide range of applications. From confectionery and baked goods to beverages and savory snacks, rice syrup can be used across various product categories, offering manufacturers flexibility and innovation opportunities.

Rice Syrup Market Segmentation

Acumen Research and Consulting has segmented the global rice syrup market by rice type, source, application, and region.

• By rice type, the industry is categorized into white rice, and brown rice
• By source, the market is divided into conventional, and organic
• By application, the market is bifurcated into bakery & confectionery, meat, dairy products, poultry, infant formulas, seafood, and others
• By region, the market is classified into Asia-Pacific, Latin America, North America, Europe, and the MEA

Rice Syrup Market Regional Overview

According to the rice syrup industry analysis, North America has emerged as a significant and growing region in the rice syrup market, driven by several factors contributing to increased demand and consumption. One key factor is the rising awareness among North American consumers regarding health and wellness, leading to a shift towards healthier dietary choices. With concerns over the adverse effects of excessive sugar consumption, many consumers are seeking out alternatives like rice syrup, which is perceived as a natural and healthier option due to its lower glycemic index compared to traditional sweeteners. Furthermore, the growing trend towards clean-label and natural ingredients in the food and beverage industry has fueled the demand for rice syrup in North America. Consumers are increasingly scrutinizing product labels and opting for products with simpler and more transparent ingredient lists. As a result, food manufacturers in the region are reformulating their products to replace artificial sweeteners and high-fructose corn syrup with natural alternatives like rice syrup to meet consumer demand for cleaner labels and healthier options.

Rice Syrup Market Players

Some of the prominent rice syrup market companies are Axiom Foods Inc., Archer Daniels Midland, Suzanne's Specialities Inc., CALIFORNIA NATURAL PRODUCTS, Meurens Natural, Frusano, naVitalo, Gulshan Polyols Ltd, Nature Bio Foods, Pioneer Industries Private Limited, and Wuhu Deli Foods Co. Ltd.

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