Introduction

The global media (video) processing solutions Market is projected worth US$26,350.2 million by 2026 and the market is projected to showcase 14.0% CAGR during the forecast period. The media (video) processing solutions market is driven by advancement in broadband services.

Market Dynamics

Increase in internet accessibility and rising demand for high-quality videos are the major factors that are expected to drive growth for the media (video) processing solutions. Also, the rising need for multi-device compatibility videos and improved infrastructure for delivering high-quality video content across the globe is encouraging the use of media (video) processing solutions which are some of the key factors boosting the growth of the global media (video) processing solutions market.However, the complexity in video processing can be a restraining factor that can have an adverse effect on market growth.

Market Insights

The rise in technological advancements have transformed the broadcasting industry as the content providers and TV broadcasters are making efficient use of internet accessibility and multi-device compatibility videos feature that helps them in expanding their subscriber base. Also, the advancement in broadband services has increased the data access for the streaming real-time video that offers improved video quality to the viewers. Also, the increasing spend on digital advertising is expected to create profitable opportunities for the content providers and network operators in the global media (video) processing solutions market.

Market Classification

The global media (video) processing solutions market is segmented into solutions, components, content type, enterprise size, end-user, and region. On the basis of solutions, the global media (video) processing solutions market is segmented into the platform, and services. Moreover, the platform sub-segment is further segmented into server-based, cloud-based, and hybrid. The cloud-based sub-segment is further bifurcated into the public cloud and private cloud. On the basis of components, the global media (video) processing solutions market is segmented into video upload & ingestion, dynamic ad insertion (real-time), video transcoding & processing, video hosting, and content rendering. On the basis of content type, the global media (video) processing solutions market is segmented into real-time/live and on-demand. On the basis of enterprise size, the global media (video) processing solutions market is segmented into small & medium enterprises (SMEs), and large enterprises. On the basis of end-user, the global media (video) processing solutions market is segmented into TV broadcasters, content providers, and network operators. On the basis of region, the global media (video) processing solutions market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Based on the content type, the global media (video) processing solutions market can majorly be segmented into two sub-segments, which are real-time/live and on-demand. The real-time/live sub-segment is expected to dominate the global media (video) processing solutions market as there is an increase in live video streaming options among viewers where they can stream the live content from both offline and online source. Therefore, this live streaming content is creating wider growth opportunities for consumers. The demand for real-time video services is growing due to the significant rise in the number of online users. This is attributed to the increasing penetration of the Internet and smartphones users across the globe.

Regional Insights

The Asia Pacific region is expected to dominate the global media (video) processing solutions market owing to the increase in internet accessibility and rising demand for live video streaming options among viewers particularly in India and China as well as the rise in content generation from Bollywood. The media (video) processing solutions market in Latin America is predicted to grow moderately followed by Europe. North America is anticipated to be the major market for media (video) processing solutions in the upcoming years.

Market Participants

The major players associated with the media (video) processing solutions market are Akamai Technologies, Apriorit Inc., BASE Media Cloud Ltd., Imagine Communications Corp., M2A Media Ltd., Pixel Power Ltd, Telefonaktiebolaget LM Ericsson, Amagi Media Labs Pvt. Ltd, ATEME SA, BlazeClan Technologies, Kaltura Inc., MediaKind, SeaChange International, and Vantrix Corporation, etc.

Key manufacturers in the global media (video) processing solutions market are focused on expanding their customer base by forming partnerships, acquiring other players or introducing advanced features.The global media (video) processing solutions market is mainly driven by improving infrastructure in order to deliver high-quality videos and improved internet accessibility in developing nations.

Market Segmentation

Market By Solutions

• Platform
  
  • Server-based
  • Cloud-based
    
    • Public Cloud
    • Private Cloud
  • Hybrid
• Services

Market By Components

• Video Upload and Ingestion
• Dynamic Ad Insertion (Real-time)
• Video Transcoding and Processing
• Video Hosting
• Content Rendering

Market By Content Type

• Real-time/Live
• On-demand

Market By Enterprise Size

• Small and Medium Enterprises (SMEs)
• Large enterprises

Market By End-user

• TV Broadcasters
• Content Providers
• Network Operators

Market By Geography

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Chile
  • Rest of Latin America
• Middle East and Africa (MEA)
  • South Africa
  • Saudi Arabia
  • Rest of MEA

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