Kombucha Market Size - Global Industry, Share, Analysis, Trends and Forecast 2022 - 2030
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The Global Kombucha Market Size accounted for USD 2,215 Million in 2021 and is estimated to achieve a market size of USD 13,787 Million by 2030 growing at a CAGR of 22.9% from 2022 to 2030. The key factors propelling the kombucha market value are a growing health-conscious audience and a growing preference for clean labels & natural beverage goods. Furthermore, increasing usage of natural and healthy substances in preventative treatment, rising discretionary income, and increasing urbanization are expected to boost the kombucha market growth over the projection period.
Kombucha Market Report Key Highlights
- Global kombucha market revenue is estimated to expand by USD 13,787 million by 2030, with a 22.9% CAGR from 2022 to 2030.
- North America kombucha market share accounted for over 48% of total market shares in 2021
- Asia-Pacific kombucha market growth will observe highest CAGR from 2022 to 2030
- Based on flavors, flavored segment accounted for over 59.1% of the overall market share in 2021
- Among distribution channel, supermarket segment engaged more than 41% of the total market share
- Increasing demand from the health-conscious population, drives the kombuchae market size
Kombucha is high in vitamin B12 and can help stabilize vegetarian and ketogenic diets. It is also widely used to improve digestive health as well as an immunity booster. Kombucha, a low-sugar, sparkling beverage created by fermentation of sugar & green tea with a starter culture of Scoby, a symbiotic culture of bacteria and yeast essential for fermentation and alcohol (less than 0.5%), is rapidly gaining popularity among diabetics and the health-conscious populace.
Global Kombucha Market Trends
Market Drivers
- Escalating demand for organic, clean-label functional beverages
- Increasing usage in the hospitality sector.
- Increasing demand from the health-conscious population
- Proliferation of the food service industry globally
Market Restraints
- Lack of clinical research
- Various government restrictions on the amount of alcohol in beverages
Market Opportunities
- Rapid expansion of the internet retail industry
- Increased demand for organic products
Kombucha Market Report Coverage
| Market | Kombucha Market |
| Kombucha Market Size 2021 | USD 2,215 Million |
| Kombucha Market Forecast 2030 | USD 13,787 Million |
| Kombucha Market CAGR During 2022 - 2030 | 22.9% |
| Kombucha Market Analysis Period | 2018 - 2030 |
| Kombucha Market Base Year | 2021 |
| Kombucha Market Forecast Data | 2022 - 2030 |
| Segments Covered | By Flavors, By Distribution Channel, And By Geography |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
| Key Companies Profiled | Kombucha Wonder Drink, Reed’s, Inc., Live Soda Kombucha, Millennium Products, Inc., The Hain Celestial Group, Nesalla Kombucha, Revive Kombucha, Makana Beverages Inc., Kosmic Kombucha, Red Bull Gmbh (Austria), Townshend’s Tea Company, Cell - Nique Corporation, The Humm Kombucha, Buchi Kombucha, and Gt’s Kombucha. |
| Report Coverage |
Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis |
The global kombucha market is foreseen to be driven by developments, enhanced flavor experimentation, and expanding mindfulness in regard to medical advantages related to kombucha utilization and consumption.
The market is essentially expected to develop by virtue of the accelerating rate of consumption and utilization of kombucha as an option in contrast to aerated drinks and beverages. This market is attracting worldwide aerated drinks producers to put resources into and obtain rising players.
Recognizing factor that gives a focused edge to this market is that kombucha is homemade and has a wide potential for experimentation. Beverage manufacturing organizations are displaying patterns like arranging kombucha tasting rivalry offering an opportunity for kombucha creators to come and exhibit their products. The winner of the rivalries is intensely financed by built-up players. This pattern is exhibiting magnificent capital potential.
Kombucha Market Insights
The value chain of the product contains raw material providers, producers, merchants, and end-use verticals. Kombucha is gotten from raw materials, for example, Symbiotic Colony of Bacteria and Yeast (SCOBY), tea leaves, flavors, and sugar.
Tealeaves, for the most part, black tea and green tea, are utilized in the kombucha preparation process. Another significant raw material utilized is sugar. Both these products are effectively accessible in markets. As per the Food and Agriculture Organization (FAO) of the United Nations (UN), worldwide tea generation including green, black, and moment tea expanded by 6% and achieved 5.07 million tons in 2013. Black tea output expanded by 5.4% in light of proceeding with firm costs, while green tea yield expanded by 5.1%.
Kombucha Market Segmentation
The worldwide kombucha market segmentation is based on the flavors, distribution channel, and geography.
Kombucha Market By Flavors
- Natural
- Flavored
According to kombucha industry research, the flavored segment occupied the largest shares in 2021 and is expected to do so in the coming years. The demand for organic & clean-label beverages is driving natural kombucha's revenue to increase. A particular segment of the market likes items with no color or flavor additions. Only a tart flavor is found in authentic kombucha, which is often related to alcoholic fermentation and the amount of the scoby procedure. There is no use of additives, however, the flavor of sugar can be changed by boosting or lowering the fermentation time.
Kombucha Market By Distribution Channel
- Supermarkets
- Health Stores
- Online Stores
According to the kombucha market forecast, the internet segment will be the fastest-growing section over the next several years. It is related to variables such as reduced warehousing costs because products can be transported straight from merchants. Customers can choose their preferred delivery, shipping, and online transactions, and improved product descriptions help to increase sales. Moreover, this segment's growth can be ascribed to cheap inventory cost, convenience, discounts, doorstep service, as well as the accessibility of a varied product variety.
Kombucha Market Regional Outlook
North America
- U.S.
- Canada
Europe
- U.K.
- Germany
- France
- Spain
- Rest of Europe
Asia-Pacific
- India
- Japan
- China
- Australia
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
The Middle East & Africa
- South Africa
- GCC Countries
- Rest of the Middle East & Africa (ME&A)
North America Holds The Largest Share Of The Global Kombucha Market
The North America regional market had the highest market volume in 2021. A strong distribution network or Solid dispersion system and rising purchaser mindfulness in the U.S. are anticipated to drive the territorial market. Asia Pacific is anticipated to develop at the most noteworthy CAGR over the conjecture time frame because of expanding interest in probiotics and strengthened drinks. The pattern of expanding solid and common products is anticipated to look good for market development. Europe is fundamentally affected by the rising interest in utilitarian drinks and appeal from Russia and Germany.
Kombucha products are confronting administrative concerns identified with liquor content present in the beverage. The U.S. Sustenance and Drug Administration (FDA) and other administrative experts have recommended taking careful steps previously expanding the product and all the more so for the general population attempting the product for the first. A few purchasers have revealed stomach vexed, unfavorably susceptible responses, lethal responses, and metabolic acidosis after utilization of this product. Expanding mindfulness with respect to sick impacts has unfavorably influenced market development.
Kombucha Market Players
Some of the top kombucha market companies offered in the professional report include Kombucha Wonder Drink, Reed’s, Inc., Live Soda Kombucha, Millennium Products, Inc., The Hain Celestial Group, Nesalla Kombucha, Revive Kombucha, Makana Beverages Inc., Kosmic Kombucha, Red Bull Gmbh (Austria), Townshend’s Tea Company, Cell - Nique Corporation, The Humm Kombucha, Buchi Kombucha, and Gt’s Kombucha.