The Global Organic Personal Care Products Market Size accounted for USD 20.51 Billion in 2024 and is estimated to achieve a market size of USD 39.73 Billion by 2033 growing at a CAGR of 7.8% from 2025 to 2033.

Organic Personal Care Products Market Highlights

• The global organic personal care products market is projected to reach USD 39.73 billion by 2033, growing at a CAGR of 7.8% from 2025 to 2033
• The North American organic personal care products market was valued at approximately USD 7.59 billion in 2024
• A Natural Marketing Institute report states that 59% of U.S. consumers prefer natural and organic personal care products
• The Asia-Pacific organic personal care products market is expected to grow at a CAGR of over 8.5% from 2025 to 2033
• The skincare products sub-segment accounted for 33% of the market share in 2024
• In a 2020 survey, 47% of U.S. respondents reported purchasing organic personal care products within the past 12 months
• According to the Soil Association, the global organic beauty and wellness sector grew by 13% in 2019, reaching £2.5 billion
• Brands are innovating with concentrated, water-free formulations like powders, bars, and solid skincare to enhance sustainability and reduce waste is a popular market trend that fuels the industry demand

Organic personal care products are consumer goods formulated with natural and organic ingredients, free from synthetic chemicals, pesticides, and harmful toxins. These products encompass skincare, hair care, oral care, and personal hygiene essentials. The ingredients used in organic personal care items are sourced from organic farming and are typically produced without genetically modified organisms (GMOs), artificial preservatives, or synthetic fragrances.

In recent years, the demand for organic personal care products has surged as consumers have become more aware of the potential health and environmental risks associated with synthetic chemicals. Additionally, the COVID-19 pandemic has further accelerated market growth, as people have become increasingly focused on personal hygiene and overall well-being. This shift has led consumers to prefer natural and organic alternatives that are perceived as safer and healthier for their skin. In response to the rising demand, manufacturers are investing in product innovation and expanding their offerings to align with evolving consumer preferences, thereby driving the growth of the organic personal care products market.

Global Organic Personal Care Products Market Dynamics

Market Drivers

• Rising awareness of the harmful effects of synthetic chemicals in personal care products
• Increasing consumer preference for organic and natural alternatives
• Growing demand for eco-friendly and sustainable personal care solutions
• Rising popularity of natural and organic products among younger consumers
• Expansion of online retail channels and e-commerce platforms

Market Restraints

• Higher cost of organic personal care products compared to conventional alternatives
• Limited availability of organic raw materials and ingredients
• Shorter shelf life of organic products due to the absence of synthetic preservatives

Market Opportunities

• Increasing adoption of organic and natural products in spas and salons
• Expanding market for men's grooming products, creating opportunities for organic offerings
• Growing investment in research and development to enhance product effectiveness and affordability

Organic Personal Care Products Market Report Coverage

Organic Personal Care Products Market Insights

Organic personal care products are formulated using organically grown or naturally derived ingredients, designed to promote personal hygiene and beauty in an environmentally friendly manner. These products encompass a wide range of items, including hair oils, moisturizers, shampoos, lip care products, powders, toothpaste, fragrances, and creams.

The market offers three main categories of personal care products: organic, natural, and synthetic. Natural personal care products are derived from plant-based sources such as flowers, fruits, and vegetables. In response to increasing consumer preference for organic alternatives, companies are focusing on developing products that incorporate organic ingredients instead of synthetic compounds.

Our analysis indicates that the global beauty and personal care products market, valued at USD 527.2 billion in 2023, is projected to reach USD 855.2 billion by 2032, growing at a CAGR of 5.7% from 2024 to 2032. This growth is expected to drive the expansion of the organic personal care products market, as consumers increasingly prioritize clean beauty and sustainable products. With rising awareness of health, environmental concerns, and the adverse effects of synthetic ingredients, more consumers are shifting toward organic, natural, and eco-friendly alternatives. This trend is prompting brands to invest in organic product lines, further accelerating market expansion.

Growing awareness of the potential health risks associated with synthetic chemicals is further driving the expansion of the global organic personal care products market. Additionally, government organizations in various countries are actively encouraging the use of organic ingredients over synthetic ones in cosmetic products, further supporting market growth. Organic personal care products are free from harmful chemicals such as phthalates, parabens, aluminum salts, and petrochemicals, making them a safer and more sustainable choice for consumers.

Organic Personal Care Products Market Segmentation

The worldwide market for organic personal care products is split based on product type, consumer group, distribution channel, and geography.

Organic Personal Care Products Market By Product Type

• Hair Care Products
  • Oils
  • Shampoos
  • Conditioners
  • Others
• Skin Care Products
  • Body Wash
  • Moisturizers
  • Lotions
  • Soaps
  • Cleansers & Serums
  • Face Wash & Scrubs
  • Others
• Oral Care Products
  • Toothpaste
  • Mouthwashes
  • Others
• Men's Grooming Products
  • Shaving Oils
  • Aftershave Balms & Lotions
  • Shaving Creams & Lotions
  • Others
• Others

According to organic personal care products industry analysis, the skincare segment has experienced significant growth in recent years. This expansion is primarily driven by the rising demand for natural and organic skincare products, as consumers become increasingly aware of the harmful effects of synthetic chemicals found in conventional skincare items. People are paying closer attention to the ingredients in their skincare routines and are willing to invest in organic products that are free from harmful chemicals and environmentally sustainable.

As demand for organic skincare continues to rise, the market has seen the launch of a diverse range of natural and organic skincare products. Manufacturers are prioritizing product innovation, utilizing plant-based extracts, essential oils, and botanicals to create new and effective formulations that cater to evolving consumer preferences.

Organic Personal Care Products Market By Consumer Group

• Men
• Women
• Kids

According to organic personal care products industry analysis, the women's segment dominates driven by a higher demand for skincare, hair care, and oral care. Women are more inclined toward organic beauty and personal care products due to growing awareness of the benefits of natural ingredients and concerns about the harmful effects of synthetic chemicals. The increasing availability of organic beauty products tailored to women's needs further fuels market growth. However, the men’s segment is expanding rapidly as awareness of personal grooming and skincare grows, leading to a surge in demand for organic grooming products.

Organic Personal Care Products Market By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Clinics
• Online Retail Stores
• Others

According to organic personal care products market forecast, the online retail stores segment is expected to experience significant growth in the coming years, driven by increasing internet and smartphone penetration. As more consumers embrace online shopping, this trend is anticipated to continue, offering numerous benefits such as convenience, accessibility, and a diverse product selection. Online platforms enable consumers to compare prices, read reviews, and make informed purchasing decisions, enhancing the shopping experience.

Additionally, e-commerce platforms frequently offer discounts and promotions, making organic personal care products more affordable and appealing. In response, manufacturers are prioritizing online sales channels to reach a broader audience and strengthen their market presence. Many brands are investing in e-commerce platforms further boosting segment’s growth.

Organic Personal Care Products Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of LATAM

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Organic Personal Care Products Market Regional Analysis

In terms of regional segments, North America leads the organic personal care products market, driven by increasing consumer awareness of the harmful effects of synthetic chemicals and a growing demand for natural alternatives. The presence of major industry players and substantial investments in research and development further accelerate market expansion. For example, in June 2021, SO'BiO étic, a subsidiary of Lea Nature, introduced its organic and natural skincare line in the U.S. through the #SOBiOWhaleChallenge on Instagram. The region offers a wide variety of organic personal care products, with manufacturers prioritizing innovation to meet evolving consumer preferences.

The Asia-Pacific region is experiencing rapid growth in the organic personal care products market. In January 2022, Good Glamm Group, a leading South Asian content-to-commerce conglomerate, acquired a majority stake in Organic Harvest, an Ecocert-certified beauty and personal care brand in India. The company committed an additional USD 10 million to expand the brand, officially entering the organic cosmetics and personal care sector. This strategic acquisition has fueled market expansion by driving investment in product innovation and increasing the availability of certified organic beauty products across the fast-growing Asia-Pacific region.

Organic Personal Care Products Market Players

Some of the top organic personal care products companies offered in our report include Burt's Bees Inc., Johnson & Johnson, Estée Lauder Companies Inc., Unilever NV, L'Oréal SA, Amway Corporation, The Body Shop International Plc, Shiseido Company Ltd., Colgate-Palmolive Co., Aubrey Organics Inc., Procter & Gamble Co., and Kao Corporation.