The market for in-car infotainment is expected to grow at a CAGR of around 9.0% from 2020 to 2027 and expected to reach the market value of around US$ 23.1 Bn by 2027.

In-car entertainment (ICE) or in-vehicle infotainment (IVI) is the combination of vehicle systems that delivers entertainment and information to the driver as well as the passengers through audio, touch screen display, navigation unit, and communication unit among others. Moreover, the modern ICE system includes all smart automotive technologies like ADAS systems,  telematics devices, V2X connectivity solutions, smartphones, and sensors among others that provide a great driving experience.

Market Dynamics

The rapidly growing entertainment, safety & security, and navigation services in the automotive sector are driving market growth. The increasing demand for rear-seat entertainment coupled with the accelerated adoption in small and medium-sized cars is supporting the market growth. The growing smartphone industry and the use of cloud technologies are further bolstering the market value. Furthermore, developments in ride-sharing and mobility services, government mandates on telematics and e-call services, and the emergence of advanced technologies such as 5G and AI are some of the factors anticipated to create opportunities over the estimated period.

On the other hand, the high cost of advanced technologies and services in infotainment systems, and lack of seamless connectivity are some of the factors projected to limit the growth over the forecast timeframe from 2020 to 2027.

Hardware accounted for the maximum share in the global market

By component, the hardware segment is leading the global market in 2019 and the segment is also projected to maintain its dominance over the forecast timeframe from 2020 to 2027. The hardware segment is sub-segmented into audio, display/video, connectivity, others including climate control, BlueTooth, and interactive voice recognition (IVR). The wide range of products under the hardware segment is supporting segmental market growth. Moreover, the software segment is projected to exhibit the fastest growth over the forecast period.

The market research study on “In-Car Infotainment Market– Global Industry Analysis, Market Size, Opportunities and Forecast, 2020 – 2027”, offers a detailed insight into the global In-Car Infotainment market entailing insights on its different market segments. Market dynamics with drivers, restraints and opportunities with their impact are provided in the report. The report provides insights into the global In-Car Infotainment market, its installation type, component, application, and major geographic regions. The report covers basic development policies and layouts of technology development processes. Secondly, the report covers global In-Car Infotainment market size and volume, and segment markets by installation type, component, application, and geography along with the information on companies operating in the market. The In-Car Infotainment market analysis is provided for major regional markets including North America, Europe, Asia Pacific, Latin America and Middle East and Africa. For each region, the market size and volume for different segments have been covered under the scope of the report.

Asia Pacific is leading the global market with maximum share

In 2019, Asia Pacific accounted for the major revenue share (%) in the global market. The region is particularly gaining pace on account of its emerging economies including China and India. The increasing disposable income coupled with the rising demand for advanced automotive features by the consumers in the regional market is accelerating the regional market growth. Additionally, ongoing technological development in the automotive interior by manufacturers is additionally contributing to the regional market value.

The players profiled in the report include Alpine Electronics (Japan), Clarion Corporation, Continental AG (Germany), Delphi Automotive PLC (Ireland), Denso Corporation (Japan), Harman International (United States), JVC KENWOOD Corporation (Japan), Panasonic Corporation (Japan), Pioneer Corporation (Japan), Visteon Corporation (United States), and others.

Market Segmentation

Market By Installation Type

OEM

Aftermarket

Market By Component

Hardware

• Audio
• Display/Video
• Connectivity
• Others (Climate Control, Bluetooth, Interactive Voice Recognition (IVR))

Software

Market By Application

Passenger Cars

Commercial Vehicles

Market By Geography

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa

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