The market for dental health is expected to grow at a CAGR of around 5.5% from 2020 to 2027 and expected to reach the market value of around US$ 66.3 Bn by 2027.

Dental health or oral health is associated with the teeth, mouth, and gums. The process to maintain dental health in order to balance the overall health is associated with the prevention of complications like tooth decays (cavities) and gum disease. The practice of good dental health right from infancy to adulthood can help a person to keep teeth and gums healthy. Basic healthy habits like brushing and flossing daily, not smoking, eating a healthful diet, and having regular dental checkups can avoid cavities, gum disease, and other dental issues.

Market Dynamics

The growing awareness about oral hygiene along with the rising incidence of dental diseases is supporting the regional market value. The rising demand for cosmetic surgery as well as growing awareness about dental hygiene and the rising prevalence of dental ailment are accelerating the growth of the dental health market. The growing geriatric population which is prone to a number of dental problems like tooth decay, gum diseases, receding gums, dry mouth, and others is further expected to drive the market growth. The introduction to newer technologies such as painless tooth extraction, and expanding private health insurance coverage are additionally bolstering the market value.

On the other side, competitive pricing pressure faced by prominent players, lack of acknowledgment of the importance of oral health among the population of underdeveloped, and some emerging economies are projected to restrict the growth to an extent during the forecast period from 2020 to 2027. The poor accessibility for many to an oral health provider due to geographic distance and un-affordability of dental treatment for many populations of some economies are likely to act as a challenge in the global market.

Segment Instance

The dental health market is primarily segmented across products, distribution channels, and geography. The product segment is bifurcated into toothpaste, toothbrushes & accessories, mouthwashes/rinses, dental accessories/ancillaries, denture products, and dental prosthesis cleaning solutions.

Asia Pacific dominated the Dental Health Market in 2019

In 2019, Asia Pacific accounted for the maximum revenue share (%) in the dental health market. The presence of a huge population base and their rising awareness about dental or oral health is accelerating the regional market growth. The rapid technological advancement in the regional market is further bolstering the regional market value. The regional players are continuously making efforts for the growth of the regional market. The development and growing demand for electric and battery-powered toothbrushes are further bolstering the market growth.

Key Market Players

The players profiled in the report include 3M Company (US), Church & Dwight Co, Inc. (US), Colgate-Palmolive Company (US), Dr. Fresh, LLC (US), GC Corporation (Japan), GlaxoSmithKline plc. (UK), Johnson & Johnson (US), Koninklijke Philips N.V. (Netherlands), Lion Corporation (Japan), Sunstar Suisse S.A. (Switzerland), The Procter & Gamble Company (US), and Unilever plc. (UK). The major market players were involved in mergers and acquisitions, partnerships & collaborations, and new product development for the expansion of market share.

Market Segmentation

Market By Product

Toothpaste

• Pastes
• Gels
• Powders
• Polishes

Toothbrushes & accessories

• Manual Toothbrushes
• Electric Toothbrushes
• Battery-powered Toothbrushes
• Replacement Toothbrush Heads

Mouthwashes/Rinses

• Non-medicated Mouthwashes
• Medicated Mouthwashes

Dental Accessories/Ancillaries

• Dental Flosses
• Breath Fresheners
• Cosmetic Dental Whitening Products
• Dental Water Jets

Denture Products

• Fixatives
• Other Denture Products

Dental Prosthesis Cleaning Solutions

Market By Distribution Channel

Consumer Stores

Retail Pharmacies

Online Distribution

Dental Dispensaries

Market By Geography

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC
• South Africa
• Rest of Middle East & Africa

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