The global buttock augmentation market is expected to grow at a CAGR of around 7.5% from 2020 to 2027 and expected to reach the market value of around US$ 1,345.5 Mn by 2027.

Buttock augmentation is a surgical procedure that adds volume and shape to the buttocks. This can be accomplished through either fat transfer or buttock implants. Fat transfer is a popular procedure that works by using the patient's own fat to add natural-looking volume to the buttocks. Butt implants are synthetic devices that are inserted into the buttock area to provide a significant increase in volume. Buttock augmentation surgery is appropriate for someone who dislikes the shape of their buttocks or wishes to balance their body. It can be done in one of two ways: with implants or with fat transfer. The fat transfer procedure is also referred to as a Brazilian butt lift.

What's new in Buttock Augmentation Market?

According to details published by the American Association for the Advancement of Science (AAAS) in May 2019, a new anatomic study identifies critical technical issues to ensure the safe performance of the increasingly popular "Brazilian butt lift" - a procedure that uses the patient's own fat to augment and improve the appearance of the buttocks. The study confirms that gluteal fat grafting is safe as long as the injections are kept in the subcutaneous tissue. Fat grafting has become a popular buttock enhancement technique for patients seeking a fuller, shapelier appearance without the use of implants. In this procedure, fat obtained through liposuction from one area of the body (such as the abdomen) is processed and injected to improve the gluteal area. According to ASPS data, over 24,000 buttock augmentation with fat grafting procedures were performed in 2018, representing a 19% increase over the previous year.

Market Dynamics

Rising preference towards aesthetic plastic surgery bolster the growth of global buttock augmentation market

According to Aesthetic Society data, procedures such as buttock augmentation and labiaplasty, which were once thought to be passing trends, are anything but, with five years of continuous growth. Buttock augmentation has grown by 61% in the last five years, with over 100 million dollars spent in 2018. Labiaplasty has increased by 53% in the last five years, with over US$35Mn spent in 2018. Injectables are also a popular option for people who want to look younger but aren't ready to commit to a more invasive surgical procedure or are looking for aesthetic procedures that will allow them to postpone more invasive procedures for a longer period of time, according to the data. In 2018, approximately 2,671,130 injectable procedures were performed. Botulinum toxin injections accounted for 67% of the total, with hyaluronic acid injections accounting for 30%. Furthermore, injectables cost a total of US$1,155,509,471 in 2018. In the last five years, the number of injectable procedures performed has increased by 39%. The figures show that buttock augmentation remains one of the most popular surgical procedures in the United States, with a 15% increase in the number of procedures performed in the last five years, and that silicone gel implants are the preferred implant type in the country.

Rising preference for surgeries over injectable fillers or dermal fillers enhance the growth of global buttock augmentation market

According to the American Society of Plastic Surgeons, the average cost of buttock augmentation with fat grafting is US$4,277, buttock implants are US$5,004, and a buttock lift is US$4,960 in 2019. This average price is only a portion of the total cost; it does not include anesthesia, operating room facilities, or other related costs. To determine your final fee, please contact your plastic surgeon's office. According to data published by the AMERICAN SOCIETY OF PLASTIC SURGEONS, buttock augmentation with fat grafting increased by 26% between 2015 and 2016. Furthermore, according to the AMERICAN SOCIETY OF PLASTIC SURGEONS, the number of buttock augmentation with fat grafting surgeries performed in 2018 was 24,099, with a national average surgeon/physician fee of US$4341. Injectable silicone, on the other hand, is not approved by the Food and Drug Administration (FDA) for any aesthetic procedure, including facial and body contouring or enhancement. Long-term pain, infections, and serious injuries such as scarring and permanent disfigurement, embolism (blockage of a blood vessel), stroke, and death can result from silicone injections. As a result, there is a growing trend toward buttock augmentation surgeries, which will lead to global market growth.

Market Segmentation

The global buttock augmentation market is segmented based on product and end-use. By product, the market is segmented as buttock implants, buttock injections, and others. Further, Buttock Implants is classified into silicone gel implants and fat grafting. By buttock injections, the market is segregated as hydrogel butt injections, PMMA butt injections, poly-l-lactic acid, and silicone butt injections. Based on end-users, the market is segmented as hospitals, aesthetic clinics, and others

Buttock implants market is expected to have a reasonable market share during the forecast period. Buttock implants are a surgical procedure in which artificial enhancement material, typically silicone implants, is surgically implanted in the buttock to contour or enhance its shape. The hospital segment is expected to dominate the global buttock augmentation market by end-user. Because hospital facilities in many developed and developing countries are robust, they are well equipped with high-end devices that use cutting-edge technology. This is one of the most important factors driving the global buttock augmentation market. Furthermore, various specialty hospitals have tie-ups with trusted manufacturers and have tendered for purchasing advanced aesthetic devices, impelling segmental growth in the coming year and ultimately contributing to the growth of the global buttock augmentation market.

Regional Overview

In terms of regional market share, North America dominates the global buttock augmentation market. This is due to the region's high spending on cosmetic plastic surgery. This is one of the primary drivers of the global buttock augmentation market. On the other hand, Asia Pacific is expected to have the fastest growing CAGR in the global buttock augmentation market in the coming years. Rising personal fitness and healthcare awareness, as well as body beautification, and an increase in disposable income in the region contribute for the growth of global buttock augmentation market.

Competitive Landscape

The prominent players of the global buttock augmentation market involve Sientra, Inc., POLYTECH Health & Aesthetics, Allergan, Sebbin, Merz North America, Inc, Silimed, Spectrum Designs Medical, Implantech, and among others

Market Segmentation

Market By Product

Buttock Implants

• Silicone Gel implants
• Fat grafting

Buttock Injections

• Hydrogel Butt Injections
• PMMA Butt Injections
• Poly-L-lactic acid
• Silicone Butt Injections

Others

Market By End-use

Hospitals
Aesthetic Clinics
Others

Market By Geography

North America
•    U.S.
•    Canada

Europe
•    U.K.
•    Germany
•    France
•    Spain
•    Rest of Europe

Asia-Pacific
•    China
•    Japan
•    India
•    Australia
•    South Korea
•    Rest of Asia-Pacific

Latin America
•    Brazil 
•    Mexico
•    Rest of Latin America

Middle East & Africa
•    GCC
•    South Africa
•    Rest of Middle East & Africa

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