The Global Advanced Persistent Threat Protection (APTP) Market Size accounted for USD 8.1 Billion in 2022 and is projected to achieve a market size of USD 51.5 Billion by 2032 growing at a CAGR of 18.3% from 2023 to 2032. The advanced persistent threat (APT) protection market is expected to witness substantial growth in the coming years due to the increasing frequency and complexity of cyber-attacks on organizations. The growing adoption of digital technologies, such as cloud computing, the Internet of Things (IoT), and big data, has led to the expansion of the attack surface and made organizations more vulnerable to APTs. Moreover, the rising demand for proactive and automated threat detection and response solutions, coupled with the increasing investments in cybersecurity by organizations across the globe, are further fueling the APT protection market growth.

Advanced Persistent Threat Protection Market Report Key Highlights

• Global advanced persistent threat protection market revenue is expected to increase by USD 51.5 Billion by 2032, with a 18.3% CAGR from 2023 to 2032
• North America region led with more than 38% of advanced persistent threat protection market share in 2022
• According to a survey conducted by the Ponemon Institute, 58% of IT and security professionals believe that their organization is vulnerable to an APT attack.
• According to a report by FireEye, the average dwell time (the length of time an attacker remains undetected in a network) for APTs in 2020 was 205 days.
• The average cost of an APT attack is $4.27 million, according to a report by Accenture
• In 2022, the most commonly targeted industries for APT attacks were healthcare, finance, and government
• A survey by CrowdStrike found that 69% of IT decision-makers believe that APTs are one of the most significant threats to their organizations
• Emergence of new technologies, such as AI, machine learning, and blockchain, drives the advanced persistent threat protection market size

Advanced persistent threat protection (APTP) is a combination of integrated solutions concerned with the detection, mitigation, and prevention of complicated threats that include advanced persistent malevolent attacks and zero-day threats. Advanced persistent threats are considered to be one of the most dangerous challenges or threats to cyber security. These threats can be a high risk for the enterprise network, as they can easily elude traditional network security and the enterprise may suffer from the theft of its valuable intellectual properties. APTP offers full-cycle protection from advanced persistent threats and zero-day threats with a complete network defense framework. For this reason, enterprises are opting for multi-layered APTP solutions.

Global Advanced Persistent Threat Protection Market Trends

Market Drivers

• Growing incidence of cyber-attacks
• Rapidly growing adoption of digital technologies
• Increased investments in cybersecurity

Market Restraints

• High cost of implementation
• Lack of skilled personnel

Market Opportunities

• Emergence of new technologies, such as AI, machine learning, and blockchain
• Growing demand for proactive and automated threat detection and response solutions

Advanced Persistent Threat Protection Market Report Coverage

Market	Advanced Persistent Threat Protection Market
Advanced Persistent Threat Protection Market Size 2022	USD 8.1 Billion
Advanced Persistent Threat Protection Market Forecast 2032	USD 51.5 Billion
Advanced Persistent Threat Protection Market CAGR During 2023 - 2032	18.3%
Advanced Persistent Threat Protection Market Analysis Period	2020 - 2032
Advanced Persistent Threat Protection Market Base Year	2022
Advanced Persistent Threat Protection Market Forecast Data	2023 - 2032
Segments Covered	By Solution, By Service, By Organization Size, By Deployment, By Vertical, And By Geography
Regional Scope	North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
Key Companies Profiled	Symantec Corporation, FireEye, Inc., Palo Alto Networks, Inc., Cisco Systems, Inc., Fortinet, Inc., Trend Micro, Inc., Check Point Software Technologies Ltd., McAfee, LLC., Sophos Group plc, and Kaspersky Lab.
Report Coverage	Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Covid-19 Analysis, Regulation Analysis

Advanced Persistent Threat Protection Market Dynamics

Over the past few years, the rapid increase in frequency and complexity of advanced persistent threats has resulted in an increased focus on an organization’s security infrastructure. With the rapidly increasing threats, the APTP market is witnessing a noticeable demand in the cyber world. The important factor responsible for rising APTP market growth includes the increasing frequency of sophisticated attacks and stringent government cyber-security regulations that are encouraging enterprises to adopt APTP solutions to safeguard their network from these threats. There is a huge opportunity for the APTP market value to grow in the coming years owing to the introduction of multi-layered threat intelligent solutions and developments in security technology. Additionally, the increasing cloud migration and digitization have led to a rise in data storage requirements. The protection of data from external threats is important as the data is highly confidential and valuable (for example, an enterprise’s financial documents or government records). External threats are targeted to evade the security networks and to acquire access to valued information. Cloud adoption is propelling the demand for the APTP market attributed to the storage of valuable data in cloud infrastructure from various sources. The foremost reason behind such malicious attacks is political disturbances and interference in business processes. These violent activities are considered mostly for an extensive period and it improvises with time based on specific situations and industry.

Security regulations are anticipated to become strict in the coming years with the increased awareness of data protection thereby, fueling the growth of the APTP market size. Although, the dynamic nature of the advanced persistent threat and lack of expertise in the subject matter related to APTP are the factors hindering the market growth.

Advanced Persistent Threat Protection Market Segmentation                        

The global advanced persistent threat protection market segmentation is based on solution, service, organization size, deployment, vertical, and geography.

Advanced Persistent Threat Protection Market By Solution

• Endpoint Protection
• Security Information & Event Management
• Intrusion Detection System/Intrusion Prevention System
• Next Generation Firewall
• Forensics Analysis
• Sandboxing
• Others

According to advanced persistent threat protection industry analysis, the security information & event management (SIEM) segment dominating the market in 2022. SIEM solutions provide real-time threat monitoring and analysis, enabling organizations to respond quickly to APTs and other cyber threats. Additionally, SIEM solutions can help organizations identify and mitigate vulnerabilities in their IT infrastructure, minimizing the risk of APTs. Furthermore, the integration of SIEM solutions with other advanced security technologies, such as artificial intelligence (AI) and machine learning, is expected to offer new growth opportunities in the APT protection market. AI and machine learning algorithms can help SIEM solutions detect and respond to APTs more effectively by analyzing vast amounts of security data and identifying patterns and anomalies that may indicate an APT attack.

Advanced Persistent Threat Protection Market By Service

• Support and Maintenance
• Integration and Deployment
• Consulting

In terms of service, the integration and deployment segment is expected to account for a significant market share in the coming years. The APT protection market in integration and deployment is expected to grow as organizations increasingly adopt APT protection solutions that can be easily integrated with their existing IT infrastructure and deployed quickly to minimize the risk of APTs. One of the key drivers of the APT protection market in integration and deployment is the increasing demand for cloud-based APT protection solutions. Moreover, the integration of APT protection solutions with other security technologies, such as security information and event management (SIEM) solutions, intrusion detection and prevention systems (IDPS), and security analytics solutions, is expected to drive the growth of the APT protection market in integration and deployment.

Advanced Persistent Threat Protection Market By Organization Size

• SMEs
• Large Enterprises

According to the advanced persistent threat protection market forecast, the small and medium enterprises (SMEs) segment is expected to witness significant growth in the coming years. SMEs are increasingly becoming the target of APT attacks due to their limited security resources and the growing frequency and sophistication of cyber-attacks. As a result, SMEs are realizing the importance of APT protection solutions in mitigating the risk of cyber threats. One of the key drivers of the APT protection market in SMEs is the increasing awareness of the importance of cybersecurity. SMEs are realizing that cyber threats can have a significant impact on their business operations, and the cost of recovery can be high. As a result, SMEs are investing in APT protection solutions to protect their IT infrastructure and sensitive data from cyber threats.

Advanced Persistent Threat Protection Market By Deployment

• On-premises
• Cloud

In terms of deployment, the cloud segment can lead the APTP market in 2022. The increasing adoption of cloud-based solutions and the growing frequency and sophistication of cyber-attacks have made cloud infrastructure a prime target for APT attacks. As a result, organizations are realizing the importance of APT protection solutions in protecting their cloud infrastructure and sensitive data from cyber threats. Furthermore, the adoption of artificial intelligence (AI) and machine learning (ML) technologies in cloud-based APT protection solutions is expected to offer new growth opportunities in the APT protection market in the cloud. AI and ML technologies can help cloud-based APT protection solutions detect and respond to APTs more effectively by analyzing vast amounts of security data and identifying patterns and anomalies that may indicate an APT attack.

Advanced Persistent Threat Protection Market By Vertical

• IT & Telecom
• Government & Defense
• Reail
• Healthcare
• Manufactruing
• Energy & Utilities
• Education
• Banking, Financial Services, and Insurance (BFSI)
• Transportation
• Others

In terms of vertical, the government sector is expected to account for a sizable revenue share in the coming years. Governments are increasingly becoming the target of APT attacks due to the sensitive nature of the information they hold and the growing frequency and sophistication of cyber-attacks. As a result, governments are realizing the importance of APT protection solutions in mitigating the risk of cyber threats. Furthermore, the adoption of cloud-based APT protection solutions is expected to drive the growth of the APT protection market in government. Cloud-based APT protection solutions can be easily deployed, and they can offer real-time threat detection and response capabilities, enabling government and public sector organizations to respond quickly to APTs.

Advanced Persistent Threat Protection Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)