The Acoustic Vehicle Alerting System Market Size accounted for USD 463 Million in 2022 and is projected to achieve a market size of USD 1,619 Million by 2032 growing at a CAGR of 13.5% from 2023 to 2032.

Acoustic Vehicle Alerting System Market Highlights

• Global acoustic vehicle alerting system market revenue is expected to increase by USD 1,619 million by 2032, with a 13.5% CAGR from 2023 to 2032
• Asia-Pacific region led with more than 45% of acoustic vehicle alerting system market share in 2022
• Europe acoustic vehicle alerting system market growth will record a CAGR of more than 14.3% from 2023 to 2032
• By vehicle type, the passenger cars segment captured more than 75% of revenue share in 2022.
• By propulsion, the battery electric vehicles segment is projected to expand at the fastest CAGR over the projected period
• Based on sales channel, OEM channel is estimated to gain significant traction throughout 2023 to 2032
• As per IEA statistics, nearly 14 million electric cars were sold globally in 2023, a 35% increase from the previous year
• Growing popularity and sales of electric and hybrid vehicles worldwide, drives the acoustic vehicle alerting system market value

The acoustic vehicle alerting system (AVAS) serves as an audible warning device specifically designed for electric and hybrid vehicles to alert pedestrians and other road users of their presence. Given the silent operation of electric vehicles at low speeds, there's a concern about potential safety hazards posed by their quiet nature. AVAS addresses this concern by generating sound that mimics the noise of traditional internal combustion engine vehicles, thereby providing an audible signal to people in the vicinity.

In recent years, the market for AVAS has witnessed significant growth, propelled by the increasing global adoption of electric and hybrid vehicles. Recognizing the need for safety measures to mitigate the silent operation of electric vehicles, governments and regulatory bodies in various countries have implemented mandatory AVAS requirements. This regulatory landscape has spurred a growing demand for AVAS technology among automotive manufacturers and suppliers. Additionally, the rising awareness of environmental issues and the push towards sustainable transportation have further fueled the expansion of the electric vehicle market, consequently contributing to the growth of the AVAS market.

Global Acoustic Vehicle Alerting System Market Trends

Market Drivers

• Increasing global regulations mandating the installation of AVAS in electric vehicles
• Growing popularity and sales of electric and hybrid vehicles worldwide
• The need for enhanced pedestrian safety due to the near-silent operation of electric vehicles
• Continuous development of advanced AVAS technology with customizable features

Market Restraints

• Initial implementation costs and potential impact on vehicle affordability
• Lack of standardized regulations and sound profiles for AVAS across regions

Market Opportunities

• Growing aftermarket demand for AVAS installations in existing electric vehicle fleets
• Increasing demand for customizable and unique AVAS sound profiles by manufacturers

Acoustic Vehicle Alerting System Market Report Coverage

The acoustic vehicle alerting system (AVAS) is a safety feature designed for electric and hybrid vehicles to address the potential hazard posed by their silent operation, especially at low speeds. As electric vehicles (EVs) produce minimal noise compared to traditional internal combustion engine vehicles, there is a concern that pedestrians, cyclists, and other road users might not be aware of their presence. AVAS generates artificial sounds that simulate the noise produced by conventional vehicles, serving as an audible warning to alert people in the vicinity about the approaching electric vehicle. The primary application of AVAS is to enhance pedestrian safety by providing an audible signal, especially in urban environments where lower-speed driving is common. The system typically activates at low speeds, such as during parking, maneuvering in crowded spaces, or driving in residential areas. Additionally, AVAS contributes to regulatory compliance, as many countries have mandated the implementation of such warning systems to mitigate the risks associated with silent electric vehicles.

The acoustic vehicle alerting system (AVAS) market has witnessed robust growth in recent years, propelled by the global shift towards electric mobility and the increasing adoption of electric and hybrid vehicles. As governments and regulatory bodies worldwide prioritize sustainable transportation, many countries have implemented mandatory AVAS requirements to address the safety concerns associated with the silent operation of electric vehicles at low speeds. This regulatory push has created a substantial market for AVAS technology, with automotive manufacturers and suppliers investing in research and development to meet compliance standards and enhance safety on the roads. The growing consumer awareness of environmental issues and the need for eco-friendly transportation options have further fueled the expansion of the electric vehicle market, consequently boosting the demand for AVAS. Moreover, technological advancements in AVAS, including customizable sound profiles and integration with advanced driver-assistance systems (ADAS), have contributed to the market's appeal.

Acoustic Vehicle Alerting System Market Segmentation

The global acoustic vehicle alerting system market segmentation is based on vehicle type, propulsion, sales channel, and geography.

Acoustic Vehicle Alerting System Market By Vehicle Type

According to the acoustic vehicle alerting system (AVAS) industry analysis, the passenger cars segment accounted for the largest market share in 2022. With the increasing emphasis on sustainable transportation and growing awareness of environmental concerns, consumers are increasingly opting for electric cars. In 2022, more than 26 million electric automobiles were on the road, representing a 60% increase over 2021. However, the silent operation of these vehicles at low speeds has raised safety concerns, leading to regulatory interventions mandating the incorporation of AVAS in passenger cars. Automotive manufacturers are actively integrating AVAS technology into their electric and hybrid passenger car models to comply with these regulations and enhance overall safety. As the passenger car segment witnesses a surge in electric vehicle adoption, the demand for AVAS is expected to continue its upward trajectory. Technological advancements, such as the development of customizable and distinctive sound profiles for different brands and models, further contribute to the appeal of AVAS in passenger cars.

Acoustic Vehicle Alerting System Market By Propulsion

In terms of propulsion, the hybrid electric vehicles (HEVs) segment is expected to witness significant growth in the coming years. Hybrid vehicles combine traditional internal combustion engines with electric propulsion, providing a transitional step towards full electrification. Since HEVs operate silently at low speeds in electric mode, similar safety concerns regarding pedestrian awareness exist as with fully electric vehicles. Consequently, there is an increased integration of acoustic vehicle alerting systems (AVAS) in hybrid electric vehicles to address safety regulations and ensure their audible presence in various environments. The growth of the hybrid electric vehicle market, fueled by consumer demand for more fuel-efficient and environmentally friendly transportation options, further drives the demand for AVAS in this segment. Additionally, battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) are gaining traction in the market. In 2022, global sales of BEVs reached 7.3 million, while plug-in electric vehicle sales reached 6.7 million. Furthermore, 2.9 million new PHEVs were delivered worldwide, constituting approximately 28.4% of total electric vehicle sales in the same year.

Acoustic Vehicle Alerting System Market By Sales Channel

According to the acoustic vehicle alerting system (AVAS) market forecast, the original equipment manufacturer (OEM) segment is poised for significant growth in the upcoming years. With governments worldwide implementing regulations mandating the inclusion of AVAS in electric and hybrid vehicles, OEMs are leading the charge in integrating this technology into their vehicle offerings. AVAS has become a standard feature in electric and hybrid vehicles produced by OEMs, playing a crucial role in ensuring pedestrian safety and meeting compliance standards. OEMs are actively investing in research and development to enhance the efficiency and effectiveness of AVAS, with a particular focus on creating distinct and recognizable sound signatures for their vehicles. As the automotive industry continues its transition towards electrification, the growth of the OEM segment in the AVAS market is driven by the imperative to provide comprehensive and compliant solutions to consumers.

Acoustic Vehicle Alerting System Market Regional Outlook

North America

• U.S.
• Canada

Europe

• U.K.
• Germany
• France
• Spain
• Rest of Europe

Asia-Pacific

• India
• Japan
• China
• Australia
• South Korea
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

The Middle East & Africa

• South Africa
• GCC Countries
• Rest of the Middle East & Africa (ME&A)

Acoustic Vehicle Alerting System Market Regional Analysis