CHAPTER 1. Industry Overview of Marketing Automation Market
1.1. Definition and Scope
1.1.1. Definition of Marketing Automation
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Marketing AutomationMarket
1.2. Summary
1.2.1. Executive Summary
1.2.2. Marketing Automation MarketBySolution
1.2.3. Marketing AutomationMarketByDeployment
1.2.4. Marketing AutomationMarketByEnterprise Size
1.2.5. Marketing AutomationMarketByEnd-use
1.2.6. Marketing AutomationMarketBy Regions
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Enterprise Size
2.2.1. Secondary Enterprise Size
2.2.2. Primary Enterprise Size
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restrain 1
3.2.2. Restrain 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of Marketing Automation Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for Marketing Automation Market
3.7. Value Chain Analysis
3.7.1. List of Key Service Providers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Cost Structure Analysis
3.8.1. Price Trend of Key Software
3.8.2. Key Service Providers
3.9. Regulatory Compliance
3.10. Competitive Landscape, 2021
3.10.1. Player Positioning Analysis
3.10.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Manufacturing Plant Analysis
4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2021
4.2. R&D Status of Marketing AutomationMajor Manufacturers in 2021
CHAPTER 5. Marketing Automation Market BySolution
5.1. Introduction
5.2. Marketing Automation Market Revenue BySolution
5.2.1. Marketing Automation Market Revenue (US$ Mn) and Forecast, By Solution, 2018-2030
5.2.2. Campaign Management
5.2.2.1. Campaign Management Market Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.3. Inbound Marketing
5.2.3.1. Inbound Marketing Market Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.4. Email Marketing
5.2.4.1. Email Marketing Market Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.5. Lead Nurturing & Lead Scoring
5.2.5.1. Lead Nurturing & Lead ScoringMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.6. Mobile Applications
5.2.6.1. Mobile ApplicationsMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.7. Social Media Marketing
5.2.7.1. Social Media MarketingMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.8. Reporting & Analytics
5.2.8.1. Reporting & AnalyticsMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
5.2.9. Others
5.2.9.1. OthersMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
CHAPTER 6. Marketing Automation Market Revenue By Deployment
6.1. Introduction
6.2. Marketing Automation MarketRevenue (US$ Mn)By Deployment
6.2.1. Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
6.2.2. On-premise
6.2.2.1. On-premiseMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
6.2.3. Cloud
6.2.3.1. CloudMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
CHAPTER 7. Marketing Automation Market Revenue By Enterprise Size
7.1. Introduction
7.2. Marketing AutomationMarket Revenue (US$ Mn) By Enterprise Size
7.2.1. Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
7.2.2. Large Enterprises
7.2.2.1. Large EnterprisesMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
7.2.3. Small & Medium Enterprises
7.2.3.1. Small & Medium EnterprisesMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
CHAPTER 8. Marketing Automation Market Revenue By End-use
8.1. Introduction
8.2. Marketing Automation MarketRevenue (US$ Mn)By End-use
8.2.1. Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
8.2.2. BFSI
8.2.2.1. BFSIMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.3. Telecom & IT
8.2.3.1. Telecom & ITMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.4. Retail
8.2.4.1. RetailMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.5. Education
8.2.5.1. EducationMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.6. Healthcare
8.2.6.1. HealthcareMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.7. Government & Education
8.2.7.1. Government & EducationMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.8. Discrete Manufacturing
8.2.8.1. Discrete ManufacturingMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
8.2.9. Others
8.2.9.1. OthersMarket Revenue (US$ Mn) and Growth Rate (%), 2018-2030
CHAPTER 9. North AmericaMarketing Automation Market By Country
9.1. North America Marketing AutomationMarket Overview
9.2. U.S.
9.2.1. U.S.Marketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
9.2.2. U.S.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
9.2.3. U.S.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
9.2.4. U.S.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
9.3. Canada
9.3.1. Canada Marketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
9.3.2. Canada Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
9.3.3. Canada Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
9.3.4. Canada Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
9.4. North America PEST Analysis
CHAPTER 10. Europe Marketing AutomationMarket By Country
10.1. Europe Marketing AutomationMarket Overview
10.2. U.K.
10.2.1. U.K.Marketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.2.2. U.K.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.2.3. U.K.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.2.4. U.K.Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.3. Germany
10.3.1. GermanyMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.3.2. GermanyMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.3.3. GermanyMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.3.4. GermanyMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.4. France
10.4.1. FranceMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.4.2. FranceMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.4.3. FranceMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.4.4. FranceMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.5. Spain
10.5.1. SpainMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.5.2. SpainMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.5.3. SpainMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.5.4. SpainMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.6. Rest of Europe
10.6.1. Rest of EuropeMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
10.6.2. Rest of EuropeMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
10.6.3. Rest of EuropeMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
10.6.4. Rest of EuropeMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
10.7. Europe PEST Analysis
CHAPTER 11. Asia-Pacific Marketing Automation Market By Country
11.1. Asia-Pacific Marketing AutomationMarket Overview
11.2. China
11.2.1. ChinaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.2.2. ChinaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.2.3. ChinaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.2.4. ChinaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.3. Japan
11.3.1. JapanMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.3.2. JapanMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.3.3. JapanMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.3.4. JapanMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.4. India
11.4.1. IndiaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.4.2. IndiaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.4.3. IndiaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.4.4. IndiaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.5. Australia
11.5.1. AustraliaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.5.2. AustraliaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.5.3. AustraliaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.5.4. AustraliaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.6. South Korea
11.6.1. South KoreaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.6.2. South KoreaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.6.3. South KoreaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.6.4. South KoreaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.7. Rest of Asia-Pacific
11.7.1. Rest of Asia-PacificMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
11.7.2. Rest of Asia-PacificMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
11.7.3. Rest of Asia-PacificMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
11.7.4. Rest of Asia-PacificMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
11.8. Asia Pacific PEST Analysis
CHAPTER 12. Latin America Marketing Automation Market By Country
12.1. Latin AmericaMarketing AutomationMarket Overview
12.2. Brazil
12.2.1. BrazilMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
12.2.2. BrazilMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
12.2.3. BrazilMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
12.2.4. BrazilMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
12.3. Mexico
12.3.1. MexicoMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
12.3.2. MexicoMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
12.3.3. MexicoMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
12.3.4. MexicoMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
12.4. Rest of Latin America
12.4.1. Rest of Latin AmericaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
12.4.2. Rest of Latin AmericaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
12.4.3. Rest of Latin AmericaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
12.4.4. Rest of Latin AmericaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
12.5. Latin America PEST Analysis
CHAPTER 13. Middle East & Africa Marketing Automation Market By Country
13.1. Middle East & Africa Marketing AutomationMarket Overview
13.2. GCC
13.2.1. GCCMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
13.2.2. GCCMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
13.2.3. GCCMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
13.2.4. GCCMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
13.3. South Africa
13.3.1. South AfricaMarketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
13.3.2. South AfricaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
13.3.3. South AfricaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
13.3.4. South AfricaMarketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
13.4. Rest of Middle East & Africa
13.4.1. Rest of Middle East & Africa Marketing AutomationMarket Revenue (US$ Mn) and Forecast BySolution, 2018-2030
13.4.2. Rest of Middle East & Africa Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByDeployment, 2018-2030
13.4.3. Rest of Middle East & Africa Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnterprise Size, 2018-2030
13.4.4. Rest of Middle East & Africa Marketing AutomationMarket Revenue (US$ Mn) and Forecast ByEnd-use, 2018-2030
13.5. Middle East & Africa PEST Analysis
CHAPTER 14. Player Analysis Of Marketing Automation Market
14.1. Marketing AutomationMarket Share Analysis
14.2. Competition Matrix
14.2.1. Competitive Benchmarking of key players by price, presence, market share, and R&D investment
14.2.2. Product Launches and ProductEnhancements
14.2.3. Mergers And Acquisition InGlobal Marketing AutomationMarket
14.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 15. Company Profile
15.1. HubSpot, Inc.
15.1.1. Company Snapshot
15.1.2. Business Overview
15.1.3. Financial Overview
15.1.3.1. Market Revenue (US$ Mn), 2021
15.1.3.2. HubSpot, Inc.2021Marketing Automation Business Regional Distribution
15.1.4. Product/service and Specification
15.1.5. Recent Developments & Business Strategy
15.2. Adobe System Inc.
15.3. Oracle Corporation
15.4. Salesforce.com Inc.
15.5. Acoustic
15.6. SAS Institute
15.7. ActiveCampaign
15.8. Act-On Software Inc.
15.9. Sendinblue
15.10. LeadSquared
15.11. Keap
15.12. Ontraport
Frequently Asked Questions
How much was the estimated value of the global marketing automation market in 2021?
The estimated value of global marketing automation market in 2021 was accounted to be US$4,523 Mn.
What will be the projected CAGR for global marketing automation market during forecast period of 2022 to 2030?
The projected CAGR of marketing automation during the analysis period of 2022 to 2030 is 12.1%.
The projected CAGR of marketing automation during the analysis period of 2022 to 2030 is 12.1%.
The prominent players of the global marketing automation market involve HubSpot, Inc., Adobe System Inc., Oracle Corporation, Salesforce.com Inc., Acoustic, SAS Institute, Active Campaign, Act-On Software Inc., Sendinblue, LeadSquared, Keap, and Ontraport.
Which region held the dominating position in the global marketing automation market?
North America held the dominating share for marketing automation during the analysis period of 2022 to 2030
Which region exhibited the fastest growing CAGR for the forecast period of 2022 to 2030?
Asia-Pacific region exhibited fastest growing CAGR for marketing automation during the analysis period of 2022 to 2030
What are the current trends and dynamics in the global marketing automation market?
The rapid adoption of SMAC (Social, Mobile, Analytics, and Cloud) technologies, increasing adoption of digital marketing in industries, rising internet penetration, as well as the prevalence of smartphones, are the prominent factors that fuel the growth of global marketing automation market
By segment solution, which sub-segment held the maximum share?
Based on solution, email marketing segment held the maximum share for marketing automation market in 2021
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