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Location-based Advertising Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032

Published : Dec 2023

Report ID: ARC3505

Pages : 250

Format : Location-based Advertising Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032

CHAPTER 1. Industry Overview of Location-based Advertising Market

1.1. Definition and Scope

1.1.1. Definition of Location-based Advertising

1.1.2. Market Segmentation

1.1.3. Years Considered for the Study

1.1.4. Assumptions and Acronyms Used

1.1.4.1. Market Assumptions and Market Forecast

1.1.4.2. Acronyms Used in Global Location-based Advertising Market

1.2. Summary

1.2.1. Executive Summary 

1.2.2. Location-based Advertising Market By Component

1.2.3. Location-based Advertising Market By Promotion Type

1.2.4. Location-based Advertising Market By Advertisement Type

1.2.5. Location-based Advertising Market By Application

1.2.6. Location-based Advertising Market By Industry Vertical

1.2.7. Location-based Advertising Market By Region

CHAPTER 2. Research Approach

2.1. Methodology 

2.1.1. Research Programs

2.1.2. Market Size Estimation

2.1.3. Market Breakdown and Data Triangulation

2.2. Data Type

2.2.1. Secondary Source

2.2.2. Primary Source

CHAPTER 3. Market Dynamics And Competition Analysis

3.1. Market Drivers

3.1.1. Driver 1

3.1.2. Driver 2

3.2. Restraints and Challenges

3.2.1. Restraint 1

3.2.2. Restraint 2

3.3. Growth Opportunities

3.3.1. Opportunity 1

3.3.2. Opportunity 2 

3.4. Porter’s Five Forces Analysis

3.4.1. Bargaining Power of Suppliers

3.4.2. Bargaining Power of Buyers

3.4.3. Threat of Substitute

3.4.4. Threat of New Entrants

3.4.5. Degree of Competition

3.5. Market Concentration Ratio and Market Maturity Analysis of Location-based Advertising Market

3.5.1. Go To Market Strategy

3.5.1.1. Introduction

3.5.1.2. Growth

3.5.1.3. Maturity

3.5.1.4. Saturation

3.5.1.5. Possible Development

3.6. Technological Roadmap for Location-based Advertising Market

3.7. Value Chain Analysis

3.7.1. List of Key Manufacturers 

3.7.2. List of Customers

3.7.3. Level of Integration

3.8. Price Trend of Key Raw Materials

3.8.1. Raw Material Suppliers

3.8.2. Proportion of Manufacturing Cost Structure

3.8.2.1. Raw Material

3.8.2.2. Labor Cost

3.8.2.3. Manufacturing Expense

3.9. Regulatory Compliance

3.10. Competitive Landscape, 2022

3.10.1. Player Positioning Analysis

3.10.2. Key Strategies Adopted By Leading Players

CHAPTER 4. Manufacturing Plant Analysis

4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2022

4.2. R&D Status of Major Manufacturers in 2022

CHAPTER 5. Location-based Advertising Market By Component

5.1. Introduction

5.2. Location-based Advertising Revenue By Component

5.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Component, 2020-2032

5.2.2. Geofencing

5.2.2.1. Geofencing Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

5.2.3. Beacon Advertising

5.2.3.1. Beacon Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

5.2.4. Geotargeting

5.2.4.1. Geotargeting Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

5.2.5. Geoconquesting

5.2.5.1. Geoconquesting Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

CHAPTER 6. Location-based Advertising Market By Promotion Type

6.1. Introduction

6.2. Location-based Advertising Revenue By Promotion Type

6.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Promotion Type, 2020-2032

6.2.2. Banner Display/Pop-ups Promotion

6.2.2.1. Banner Display/Pop-ups Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

6.2.3. Search Result Promotion

6.2.3.1. Search Result Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

6.2.4. Video Promotion

6.2.4.1. Video Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

6.2.5. E-mail and Messages

6.2.5.1. E-mail and Messages Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

6.2.6. Voice Calling Promotion

6.2.6.1. Voice Calling Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

6.2.7. Social Media Content Promotion

6.2.7.1. Social Media Content Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

CHAPTER 7. Location-based Advertising Market By Advertisement Type

7.1. Introduction

7.2. Location-based Advertising Revenue By Advertisement Type

7.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Advertisement Type, 2020-2032

7.2.2. Pull Advertising

7.2.2.1. Pull Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

7.2.3. Push Advertising

7.2.3.1. Push Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

CHAPTER 8. Location-based Advertising Market By Application

8.1. Introduction

8.2. Location-based Advertising Revenue By Application

8.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Application, 2020-2032

8.2.2. Retail Outlets

8.2.2.1. Retail Outlets Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

8.2.3. Airports

8.2.3.1. Airports Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

8.2.4. Public Spaces

8.2.4.1. Public Spaces Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

8.2.5. Others

8.2.5.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

CHAPTER 9. Location-based Advertising Market By Industry Vertical

9.1. Introduction

9.2. Location-based Advertising Revenue By Industry Vertical

9.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Industry Vertical, 2020-2032

9.2.2. Retail

9.2.2.1. Retail Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

9.2.3. Healthcare

9.2.3.1. Healthcare Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

9.2.4. Hospitality

9.2.4.1. Hospitality Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

9.2.5. BFSI

9.2.5.1. BFSI Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

9.2.6. Technology & Media

9.2.6.1. Technology & Media Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

9.2.7. Education

9.2.7.1. Education Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

9.2.8. Transportation & Logistics

9.2.8.1. Transportation & Logistics Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

9.2.9. Multimedia & Entertainment

9.2.9.1. Multimedia & Entertainment Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

9.2.10. Automotive

9.2.10.1. Automotive Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

9.2.11. Others

9.2.11.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032

CHAPTER 10. North America Location-based Advertising Market By Country 

10.1. North America Location-based Advertising Market Overview

10.2. U.S.

10.2.1. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

10.2.2. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

10.2.3. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

10.2.4. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

10.2.5. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

10.3. Canada

10.3.1. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

10.3.2. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

10.3.3. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

10.3.4. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

10.3.5. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

10.4. North America PEST Analysis

CHAPTER 11. Europe Location-based Advertising Market By Country

11.1. Europe Location-based Advertising Market Overview

11.2. U.K.

11.2.1. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

11.2.2. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

11.2.3. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

11.2.4. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

11.2.5. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

11.3. Germany

11.3.1. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

11.3.2. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

11.3.3. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

11.3.4. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

11.3.5. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

11.4. France

11.4.1. France Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

11.4.2. France Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

11.4.3. France Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

11.4.4. France Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

11.4.5. France Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

11.5. Spain

11.5.1. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

11.5.2. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

11.5.3. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

11.5.4. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

11.5.5. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

11.6. Rest of Europe

11.6.1. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

11.6.2. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

11.6.3. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

11.6.4. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

11.6.5. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

11.7. Europe PEST Analysis

CHAPTER 12. Asia Pacific Location-based Advertising Market By Country

12.1. Asia Pacific Location-based Advertising Market Overview

12.2. China

12.2.1. China Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

12.2.2. China Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

12.2.3. China Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

12.2.4. China Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

12.2.5. China Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

12.3. Japan

12.3.1. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

12.3.2. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

12.3.3. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

12.3.4. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

12.3.5. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

12.4. India

12.4.1. India Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

12.4.2. India Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

12.4.3. India Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

12.4.4. India Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

12.4.5. India Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

12.5. Australia

12.5.1. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

12.5.2. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

12.5.3. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

12.5.4. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

12.5.5. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

12.6. South Korea

12.6.1. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

12.6.2. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

12.6.3. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

12.6.4. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

12.6.5. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

12.7. Rest of Asia-Pacific

12.7.1. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

12.7.2. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

12.7.3. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

12.7.4. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

12.7.5. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

12.8. Asia Pacific PEST Analysis

CHAPTER 13. Latin America Location-based Advertising Market By Country

13.1. Latin America Location-based Advertising Market Overview

13.2. Brazil

13.2.1. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

13.2.2. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

13.2.3. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

13.2.4. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

13.2.5. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

13.3. Mexico

13.3.1. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

13.3.2. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

13.3.3. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

13.3.4. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

13.3.5. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

13.4. Rest of Latin America

13.4.1. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

13.4.2. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

13.4.3. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

13.4.4. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

13.4.5. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

13.5. Latin America PEST Analysis

CHAPTER 14. Middle East & Africa Location-based Advertising Market By Country 

14.1. Middle East & Africa Location-based Advertising Market Overview

14.2. GCC

14.2.1. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

14.2.2. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

14.2.3. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

14.2.4. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

14.2.5. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

14.3. South Africa

14.3.1. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

14.3.2. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

14.3.3. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

14.3.4. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

14.3.5. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

14.4. Rest of Middle East & Africa

14.4.1. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032

14.4.2. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032

14.4.3. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032

14.4.4. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032

14.4.5. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032

14.5. Middle East & Africa PEST Analysis

CHAPTER 15. Player Analysis Of Location-based Advertising Market

15.1. Location-based Advertising MarketCompany Share Analysis

15.2. Competition Matrix

15.2.1. Competitive Benchmarking Of Key Players By Price, Presence, Market Share, And R&D Investment

15.2.2. New Product Launches and Product Enhancements

15.2.3. Mergers And Acquisition In Global Location-based Advertising Market

15.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements

CHAPTER 16. Company Profile

16.1. Cidewalk Technologies Inc.

16.1.1. Company Snapshot

16.1.2. Business Overview

16.1.3. Financial Overview

16.1.3.1. Revenue (USD Billion), 2022

16.1.3.2. Cidewalk Technologies Inc. 2022Location-based Advertising Business Regional Distribution

16.1.4. Product /Service and Specification

16.1.5. Recent Developments & Business Strategy

16.2. Emodo (Placecast)

16.3. Enradius

16.4. Facebook (Meta Platforms Inc.)

16.5. Google LLC

16.6. Foursquare

16.7. GroundTruth

16.8. Near Intelligence Inc.

16.9. IBM Corporation

16.10. PlaceIQ

16.11. Cuebiq Group LLC

16.12. Yelp Inc.

Frequently Asked Questions

How big is the location-based advertising market?

The location-based advertising market size was USD 96.2 Billion in 2022.

What is the CAGR of the global location-based advertising market from 2023 to 2032?

The CAGR of location-based advertising is 14.8% during the analysis period of 2023 to 2032.

Which are the key players in the location-based advertising market?

The key players operating in the global market are including Cidewalk Technologies Inc., Emodo (Placecast), Enradius, Facebook (Meta Platforms Inc.), Google LLC, Foursquare, GroundTruth, Near Intelligence Inc., IBM Corporation, PlaceIQ, Cuebiq Group LLC, and Yelp Inc.

Which region dominated the global location-based advertising market share?

North America held the dominating position in location-based advertising industry during the analysis period of 2023 to 2032.

Which region registered fastest CAGR from 2023 to 2032?

Asia-Pacific region exhibited fastest growing CAGR for market of location-based advertising during the analysis period of 2023 to 2032.

What are the current trends and dynamics in the global location-based advertising industry?

The current trends and dynamics in the location-based advertising industry include growing smartphone penetration and mobile device usage, increasing demand for personalized and relevant advertising, and advancements in location-based technologies and data analytics.

Which component held the maximum share in 2022?

The geofencing component held the maximum share of the location-based advertising industry.

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