CHAPTER 1. Industry Overview of Location-based Advertising Market
1.1. Definition and Scope
1.1.1. Definition of Location-based Advertising
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Location-based Advertising Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. Location-based Advertising Market By Component
1.2.3. Location-based Advertising Market By Promotion Type
1.2.4. Location-based Advertising Market By Advertisement Type
1.2.5. Location-based Advertising Market By Application
1.2.6. Location-based Advertising Market By Industry Vertical
1.2.7. Location-based Advertising Market By Region
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Type
2.2.1. Secondary Source
2.2.2. Primary Source
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restraint 1
3.2.2. Restraint 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of Location-based Advertising Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for Location-based Advertising Market
3.7. Value Chain Analysis
3.7.1. List of Key Manufacturers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Price Trend of Key Raw Materials
3.8.1. Raw Material Suppliers
3.8.2. Proportion of Manufacturing Cost Structure
3.8.2.1. Raw Material
3.8.2.2. Labor Cost
3.8.2.3. Manufacturing Expense
3.9. Regulatory Compliance
3.10. Competitive Landscape, 2022
3.10.1. Player Positioning Analysis
3.10.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Manufacturing Plant Analysis
4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2022
4.2. R&D Status of Major Manufacturers in 2022
CHAPTER 5. Location-based Advertising Market By Component
5.1. Introduction
5.2. Location-based Advertising Revenue By Component
5.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Component, 2020-2032
5.2.2. Geofencing
5.2.2.1. Geofencing Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.3. Beacon Advertising
5.2.3.1. Beacon Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.4. Geotargeting
5.2.4.1. Geotargeting Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.5. Geoconquesting
5.2.5.1. Geoconquesting Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 6. Location-based Advertising Market By Promotion Type
6.1. Introduction
6.2. Location-based Advertising Revenue By Promotion Type
6.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Promotion Type, 2020-2032
6.2.2. Banner Display/Pop-ups Promotion
6.2.2.1. Banner Display/Pop-ups Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.3. Search Result Promotion
6.2.3.1. Search Result Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.4. Video Promotion
6.2.4.1. Video Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.5. E-mail and Messages
6.2.5.1. E-mail and Messages Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.6. Voice Calling Promotion
6.2.6.1. Voice Calling Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.7. Social Media Content Promotion
6.2.7.1. Social Media Content Promotion Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 7. Location-based Advertising Market By Advertisement Type
7.1. Introduction
7.2. Location-based Advertising Revenue By Advertisement Type
7.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Advertisement Type, 2020-2032
7.2.2. Pull Advertising
7.2.2.1. Pull Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
7.2.3. Push Advertising
7.2.3.1. Push Advertising Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 8. Location-based Advertising Market By Application
8.1. Introduction
8.2. Location-based Advertising Revenue By Application
8.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Application, 2020-2032
8.2.2. Retail Outlets
8.2.2.1. Retail Outlets Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
8.2.3. Airports
8.2.3.1. Airports Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
8.2.4. Public Spaces
8.2.4.1. Public Spaces Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
8.2.5. Others
8.2.5.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 9. Location-based Advertising Market By Industry Vertical
9.1. Introduction
9.2. Location-based Advertising Revenue By Industry Vertical
9.2.1. Location-based Advertising Revenue (USD Billion) and Forecast, By Industry Vertical, 2020-2032
9.2.2. Retail
9.2.2.1. Retail Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.3. Healthcare
9.2.3.1. Healthcare Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.4. Hospitality
9.2.4.1. Hospitality Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.5. BFSI
9.2.5.1. BFSI Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.6. Technology & Media
9.2.6.1. Technology & Media Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.7. Education
9.2.7.1. Education Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.8. Transportation & Logistics
9.2.8.1. Transportation & Logistics Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.9. Multimedia & Entertainment
9.2.9.1. Multimedia & Entertainment Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.10. Automotive
9.2.10.1. Automotive Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
9.2.11. Others
9.2.11.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 10. North America Location-based Advertising Market By Country
10.1. North America Location-based Advertising Market Overview
10.2. U.S.
10.2.1. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
10.2.2. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
10.2.3. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
10.2.4. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
10.2.5. U.S. Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
10.3. Canada
10.3.1. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
10.3.2. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
10.3.3. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
10.3.4. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
10.3.5. Canada Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
10.4. North America PEST Analysis
CHAPTER 11. Europe Location-based Advertising Market By Country
11.1. Europe Location-based Advertising Market Overview
11.2. U.K.
11.2.1. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
11.2.2. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
11.2.3. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
11.2.4. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.2.5. U.K. Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.3. Germany
11.3.1. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
11.3.2. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
11.3.3. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
11.3.4. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.3.5. Germany Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.4. France
11.4.1. France Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
11.4.2. France Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
11.4.3. France Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
11.4.4. France Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.4.5. France Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.5. Spain
11.5.1. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
11.5.2. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
11.5.3. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
11.5.4. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.5.5. Spain Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.6. Rest of Europe
11.6.1. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
11.6.2. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
11.6.3. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
11.6.4. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.6.5. Rest of Europe Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
11.7. Europe PEST Analysis
CHAPTER 12. Asia Pacific Location-based Advertising Market By Country
12.1. Asia Pacific Location-based Advertising Market Overview
12.2. China
12.2.1. China Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
12.2.2. China Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
12.2.3. China Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
12.2.4. China Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
12.2.5. China Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.3. Japan
12.3.1. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
12.3.2. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
12.3.3. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
12.3.4. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
12.3.5. Japan Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.4. India
12.4.1. India Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
12.4.2. India Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
12.4.3. India Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
12.4.4. India Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
12.4.5. India Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.5. Australia
12.5.1. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
12.5.2. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
12.5.3. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
12.5.4. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
12.5.5. Australia Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.6. South Korea
12.6.1. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
12.6.2. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
12.6.3. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
12.6.4. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
12.6.5. South Korea Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.7. Rest of Asia-Pacific
12.7.1. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
12.7.2. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
12.7.3. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
12.7.4. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
12.7.5. Rest of Asia-Pacific Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
12.8. Asia Pacific PEST Analysis
CHAPTER 13. Latin America Location-based Advertising Market By Country
13.1. Latin America Location-based Advertising Market Overview
13.2. Brazil
13.2.1. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
13.2.2. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
13.2.3. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
13.2.4. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
13.2.5. Brazil Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
13.3. Mexico
13.3.1. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
13.3.2. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
13.3.3. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
13.3.4. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
13.3.5. Mexico Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
13.4. Rest of Latin America
13.4.1. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
13.4.2. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
13.4.3. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
13.4.4. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
13.4.5. Rest of Latin America Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
13.5. Latin America PEST Analysis
CHAPTER 14. Middle East & Africa Location-based Advertising Market By Country
14.1. Middle East & Africa Location-based Advertising Market Overview
14.2. GCC
14.2.1. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
14.2.2. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
14.2.3. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
14.2.4. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
14.2.5. GCC Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
14.3. South Africa
14.3.1. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
14.3.2. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
14.3.3. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
14.3.4. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
14.3.5. South Africa Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
14.4. Rest of Middle East & Africa
14.4.1. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Component, 2020-2032
14.4.2. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Promotion Type, 2020-2032
14.4.3. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Advertisement Type, 2020-2032
14.4.4. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
14.4.5. Rest of Middle East & Africa Location-based Advertising Revenue (USD Billion) and Forecast By Industry Vertical, 2020-2032
14.5. Middle East & Africa PEST Analysis
CHAPTER 15. Player Analysis Of Location-based Advertising Market
15.1. Location-based Advertising MarketCompany Share Analysis
15.2. Competition Matrix
15.2.1. Competitive Benchmarking Of Key Players By Price, Presence, Market Share, And R&D Investment
15.2.2. New Product Launches and Product Enhancements
15.2.3. Mergers And Acquisition In Global Location-based Advertising Market
15.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 16. Company Profile
16.1. Cidewalk Technologies Inc.
16.1.1. Company Snapshot
16.1.2. Business Overview
16.1.3. Financial Overview
16.1.3.1. Revenue (USD Billion), 2022
16.1.3.2. Cidewalk Technologies Inc. 2022Location-based Advertising Business Regional Distribution
16.1.4. Product /Service and Specification
16.1.5. Recent Developments & Business Strategy
16.2. Emodo (Placecast)
16.3. Enradius
16.4. Facebook (Meta Platforms Inc.)
16.5. Google LLC
16.6. Foursquare
16.7. GroundTruth
16.8. Near Intelligence Inc.
16.9. IBM Corporation
16.10. PlaceIQ
16.11. Cuebiq Group LLC
16.12. Yelp Inc.
The location-based advertising market size was USD 96.2 Billion in 2022.
The CAGR of location-based advertising is 14.8% during the analysis period of 2023 to 2032.
The key players operating in the global market are including Cidewalk Technologies Inc., Emodo (Placecast), Enradius, Facebook (Meta Platforms Inc.), Google LLC, Foursquare, GroundTruth, Near Intelligence Inc., IBM Corporation, PlaceIQ, Cuebiq Group LLC, and Yelp Inc.
North America held the dominating position in location-based advertising industry during the analysis period of 2023 to 2032.
Asia-Pacific region exhibited fastest growing CAGR for market of location-based advertising during the analysis period of 2023 to 2032.
The current trends and dynamics in the location-based advertising industry include growing smartphone penetration and mobile device usage, increasing demand for personalized and relevant advertising, and advancements in location-based technologies and data analytics.
The geofencing component held the maximum share of the location-based advertising industry.
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