Direct-to-Consumer Genetic Testing Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032
Direct-to-consumer (DTC) genetic testing is the practice of individuals acquiring genetic information about themselves directly from commercial testing businesses, rather than through healthcare experts. These tests look for particular markers in a person's DNA to reveal information about their ancestry, health predispositions, and characteristics. DTC genetic testing has grown in popularity due to its ease of use, low cost, and ability to provide personal genetic information without the need for a healthcare provider. For instance, as reported by the MIT Technology Review, over 26 million individuals in the United States have undergone DNA testing.
CHAPTER 1. Industry Overview of Direct-to-Consumer Genetic Testing Market
1.1. Definition and Scope
1.1.1. Definition of Direct-to-Consumer Genetic Testing
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Direct-to-Consumer Genetic Testing Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. Direct-to-Consumer Genetic Testing Market By Test Type
1.2.3. Direct-to-Consumer Genetic Testing Market By Technology
1.2.4. Direct-to-Consumer Genetic Testing Market By Distributional Channel
1.2.5. Direct-to-Consumer Genetic Testing Market By Region
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Source
2.2.1. Secondary Source
2.2.2. Primary Source
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restraint 1
3.2.2. Restraint 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of Direct-to-Consumer Genetic Testing Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for Direct-to-Consumer Genetic Testing Market
3.7. Value Chain Analysis
3.7.1. List of Key Manufacturers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Price Trend of Key Raw Material
3.8.1. Raw Material Suppliers
3.8.2. Proportion of Manufacturing Cost Structure
3.8.2.1. Raw Material
3.8.2.2. Labor Cost
3.8.2.3. Manufacturing Expense
3.9. Regulatory Compliance
3.10. Competitive Landscape, 2022
3.10.1. Player Positioning Analysis
3.10.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Manufacturing Plant Analysis
4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2022
4.2. R&D Status of Major Manufacturers in 2022
CHAPTER 5. Direct-to-Consumer Genetic Testing Market By Test Type
5.1. Introduction
5.2. Direct-to-Consumer Genetic Testing Revenue By Test Type
5.2.1. Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast, By Test Type, 2020-2032
5.2.2. Nutrigenomics Testing
5.2.2.1. Nutrigenomics Testing Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.3. Carrier Testing
5.2.3.1. Carrier Testing Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.4. Predictive Testing
5.2.4.1. Predictive Testing Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.5. Ancestry & Relationship Testing
5.2.5.1. Ancestry & Relationship Testing Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.6. Others
5.2.6.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 6. Direct-to-Consumer Genetic Testing Market By Technology
6.1. Introduction
6.2. Direct-to-Consumer Genetic Testing Revenue By Technology
6.2.1. Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast, By Technology, 2020-2032
6.2.2. Whole Genome Sequencing
6.2.2.1. Whole Genome Sequencing Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.3. Targeted Analysis
6.2.3.1. Targeted Analysis Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.4. Single Nucleotide Polymorphism Chips
6.2.4.1. Single Nucleotide Polymorphism Chips Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 7. Direct-to-Consumer Genetic Testing Market By Distributional Channel
7.1. Introduction
7.2. Direct-to-Consumer Genetic Testing Revenue By Distributional Channel
7.2.1. Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast, By Distributional Channel, 2020-2032
7.2.2. Over-the-counter
7.2.2.1. Over-the-counter Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
7.2.3. Online Platform
7.2.3.1. Online Platform Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 8. North America Direct-to-Consumer Genetic Testing Market By Country
8.1. North America Direct-to-Consumer Genetic Testing Market Overview
8.2. U.S.
8.2.1. U.S. Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
8.2.2. U.S. Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
8.2.3. U.S. Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
8.3. Canada
8.3.1. Canada Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
8.3.2. Canada Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
8.3.3. Canada Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
8.4. North America PEST Analysis
CHAPTER 9. Europe Direct-to-Consumer Genetic Testing Market By Country
9.1. Europe Direct-to-Consumer Genetic Testing Market Overview
9.2. U.K.
9.2.1. U.K. Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
9.2.2. U.K. Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
9.2.3. U.K. Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
9.3. Germany
9.3.1. Germany Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
9.3.2. Germany Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
9.3.3. Germany Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
9.4. France
9.4.1. France Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
9.4.2. France Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
9.4.3. France Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
9.5. Spain
9.5.1. Spain Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
9.5.2. Spain Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
9.5.3. Spain Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
9.6. Rest of Europe
9.6.1. Rest of Europe Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
9.6.2. Rest of Europe Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
9.6.3. Rest of Europe Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
9.7. Europe PEST Analysis
CHAPTER 10. Asia Pacific Direct-to-Consumer Genetic Testing Market By Country
10.1. Asia Pacific Direct-to-Consumer Genetic Testing Market Overview
10.2. China
10.2.1. China Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
10.2.2. China Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
10.2.3. China Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
10.3. Japan
10.3.1. Japan Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
10.3.2. Japan Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
10.3.3. Japan Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
10.4. India
10.4.1. India Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
10.4.2. India Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
10.4.3. India Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
10.5. Australia
10.5.1. Australia Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
10.5.2. Australia Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
10.5.3. Australia Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
10.6. South Korea
10.6.1. South Korea Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
10.6.2. South Korea Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
10.6.3. South Korea Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
10.7. Rest of Asia-Pacific
10.7.1. Rest of Asia-Pacific Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
10.7.2. Rest of Asia-Pacific Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
10.7.3. Rest of Asia-Pacific Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
10.8. Asia Pacific PEST Analysis
CHAPTER 11. Latin America Direct-to-Consumer Genetic Testing Market By Country
11.1. Latin America Direct-to-Consumer Genetic Testing Market Overview
11.2. Brazil
11.2.1. Brazil Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
11.2.2. Brazil Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
11.2.3. Brazil Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
11.3. Mexico
11.3.1. Mexico Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
11.3.2. Mexico Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
11.3.3. Mexico Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
11.4. Rest of Latin America
11.4.1. Rest of Latin America Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
11.4.2. Rest of Latin America Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
11.4.3. Rest of Latin America Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
11.5. Latin America PEST Analysis
CHAPTER 12. Middle East & Africa Direct-to-Consumer Genetic Testing Market By Country
12.1. Middle East & Africa Direct-to-Consumer Genetic Testing Market Overview
12.2. GCC
12.2.1. GCC Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
12.2.2. GCC Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
12.2.3. GCC Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
12.3. South Africa
12.3.1. South Africa Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
12.3.2. South Africa Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
12.3.3. South Africa Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
12.4. Rest of Middle East & Africa
12.4.1. Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Test Type, 2020-2032
12.4.2. Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Technology, 2020-2032
12.4.3. Rest of Middle East & Africa Direct-to-Consumer Genetic Testing Revenue (USD Billion) and Forecast By Distributional Channel, 2020-2032
12.5. Middle East & Africa PEST Analysis
CHAPTER 13. Player Analysis Of Direct-to-Consumer Genetic Testing Market
13.1. Direct-to-Consumer Genetic Testing MarketCompany Share Analysis
13.2. Competition Matrix
13.2.1. Competitive Benchmarking Of Key Players By Price, Presence, Market Share, And R&D Investment
13.2.2. New Product Launches and Product Enhancements
13.2.3. Mergers And Acquisition InGlobal Direct-to-Consumer Genetic Testing Market
13.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 14. Company Profile
14.1. 23andMe
14.1.1. Company Snapshot
14.1.2. Business Overview
14.1.3. Financial Overview
14.1.3.1. Revenue (USD Billion), 2022
14.1.3.2. 23andMe 2022 Direct-to-Consumer Genetic Testing Business Regional Distribution
14.1.4. Product /Service and Specification
14.1.5. Recent Developments & Business Strategy
14.2. Ancestry
14.3. Family Tree DNA
14.4. Helix OpCo LLC
14.5. Genesis HealthCare
14.6. Full Genomes Corporation, Inc
14.7. Karmagenes SA
14.8. Myriad Genetics Inc.
14.9. The SkinDNA Company Pty Ltd
14.10. Color Health, Inc.
14.11. Gene by Gene
14.12. Living DNA Ltd.
Frequently Asked Questions
How big is the direct-to-consumer genetic testing market?
The direct-to-consumer genetic testing market size was USD 1.8 Billion in 2022.
What is the CAGR of the global direct-to-consumer genetic testing market from 2023 to 2032?
The CAGR of direct-to-consumer genetic testing is 11.8% during the analysis period of 2023 to 2032.
Which are the key players in the direct-to-consumer genetic testing market?
The key players operating in the global market are including 23andMe, Ancestry, Family Tree DNA, Helix OpCo LLC, Genesis HealthCare, Full Genomes Corporation, Inc, Karmagenes SA, Myriad Genetics Inc., The SkinDNA Company Pty Ltd, Color Health, Inc., Gene by Gene, and Living DNA Ltd.
Which region dominated the global direct-to-consumer genetic testing market share?
North America held the dominating position in direct-to-consumer genetic testing industry during the analysis period of 2023 to 2032.
Which region registered fastest CAGR from 2023 to 2032?
Europe region exhibited fastest growing CAGR for market of direct-to-consumer genetic testing during the analysis period of 2023 to 2032.
What are the current trends and dynamics in the global direct-to-consumer genetic testing industry?
The current trends and dynamics in the direct-to-consumer genetic testing industry include growing consumer interest in personalized health and ancestry information, technological advancements in genetic testing, and increased awareness and acceptance of genetic testing in mainstream society.
Which technology held the maximum share in 2022?
The whole genome sequencing technology held the maximum share of the direct-to-consumer genetic testing industry.
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