Billboard and Outdoor Advertising Market Size - Global Industry, Share, Analysis, Trends and Forecast 2023 - 2032
CHAPTER 1. Industry Overview of Billboard and Outdoor Advertising Market
1.1. Definition and Scope
1.1.1. Definition of Billboard and Outdoor Advertising
1.1.2. Market Segmentation
1.1.3. Years Considered for the Study
1.1.4. Assumptions and Acronyms Used
1.1.4.1. Market Assumptions and Market Forecast
1.1.4.2. Acronyms Used in Global Billboard and Outdoor Advertising Market
1.2. Summary
1.2.1. Executive Summary
1.2.2. Billboard and Outdoor Advertising Market By Type
1.2.3. Billboard and Outdoor Advertising Market By Application
1.2.4. Billboard and Outdoor Advertising Market By Region
CHAPTER 2. Research Approach
2.1. Methodology
2.1.1. Research Programs
2.1.2. Market Size Estimation
2.1.3. Market Breakdown and Data Triangulation
2.2. Data Application
2.2.1. Secondary Source
2.2.2. Primary Source
CHAPTER 3. Market Dynamics And Competition Analysis
3.1. Market Drivers
3.1.1. Driver 1
3.1.2. Driver 2
3.2. Restraints and Challenges
3.2.1. Restraint 1
3.2.2. Restraint 2
3.3. Growth Opportunities
3.3.1. Opportunity 1
3.3.2. Opportunity 2
3.4. Porter’s Five Forces Analysis
3.4.1. Bargaining Power of Suppliers
3.4.2. Bargaining Power of Buyers
3.4.3. Threat of Substitute
3.4.4. Threat of New Entrants
3.4.5. Degree of Competition
3.5. Market Concentration Ratio and Market Maturity Analysis of Billboard and Outdoor Advertising Market
3.5.1. Go To Market Strategy
3.5.1.1. Introduction
3.5.1.2. Growth
3.5.1.3. Maturity
3.5.1.4. Saturation
3.5.1.5. Possible Development
3.6. Technological Roadmap for Billboard and Outdoor Advertising Market
3.7. Value Chain Analysis
3.7.1. List of Key Manufacturers
3.7.2. List of Customers
3.7.3. Level of Integration
3.8. Price Trend of Key Raw Materials
3.8.1. Raw Material Suppliers
3.8.2. Proportion of Manufacturing Cost Structure
3.8.2.1. Raw Material
3.8.2.2. Labor Cost
3.8.2.3. Manufacturing Expense
3.9. Regulatory Compliance
3.10. Competitive Landscape, 2022
3.10.1. Player Positioning Analysis
3.10.2. Key Strategies Adopted By Leading Players
CHAPTER 4. Manufacturing Plant Analysis
4.1. Manufacturing Plant Location and Establish Date of Major Manufacturers in 2022
4.2. R&D Status of Major Manufacturers in 2022
CHAPTER 5. Billboard and Outdoor Advertising Market By Type
5.1. Introduction
5.2. Billboard and Outdoor Advertising Revenue By Type
5.2.1. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast, By Type, 2020-2032
5.2.2. Digital billboards
5.2.2.1. Digital billboards Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.3. Painted billboards
5.2.3.1. Painted billboards Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.4. Mobile billboards
5.2.4.1. Mobile billboards Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.5. Multi-purpose billboards
5.2.5.1. Multi-purpose billboards Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
5.2.6. Others
5.2.6.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 6. Billboard and Outdoor Advertising Market By Application
6.1. Introduction
6.2. Billboard and Outdoor Advertising Revenue By Application
6.2.1. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast, By Application, 2020-2032
6.2.2. Railway stations
6.2.2.1. Railway stations Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.3. Highways
6.2.3.1. Highways Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.4. Automobiles
6.2.4.1. Automobiles Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.5. Buildings
6.2.5.1. Buildings Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
6.2.6. Others
6.2.6.1. Others Market Revenue (USD Billion) and Growth Rate (%), 2020-2032
CHAPTER 7. North America Billboard and Outdoor Advertising Market By Country
7.1. North America Billboard and Outdoor Advertising Market Overview
7.2. U.S.
7.2.1. U.S. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
7.2.2. U.S. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
7.3. Canada
7.3.1. Canada Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
7.3.2. Canada Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
7.4. North America PEST Analysis
CHAPTER 8. Europe Billboard and Outdoor Advertising Market By Country
8.1. Europe Billboard and Outdoor Advertising Market Overview
8.2. U.K.
8.2.1. U.K. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.2.2. U.K. Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.3. Germany
8.3.1. Germany Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.3.2. Germany Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.4. France
8.4.1. France Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.4.2. France Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.5. Spain
8.5.1. Spain Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.5.2. Spain Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.6. Rest of Europe
8.6.1. Rest of Europe Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
8.6.2. Rest of Europe Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
8.7. Europe PEST Analysis
CHAPTER 9. Asia Pacific Billboard and Outdoor Advertising Market By Country
9.1. Asia Pacific Billboard and Outdoor Advertising Market Overview
9.2. China
9.2.1. China Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.2.2. China Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.3. Japan
9.3.1. Japan Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.3.2. Japan Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.4. India
9.4.1. India Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.4.2. India Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.5. Australia
9.5.1. Australia Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.5.2. Australia Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.6. South Korea
9.6.1. South Korea Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.6.2. South Korea Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.7. Rest of Asia-Pacific
9.7.1. Rest of Asia-Pacific Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
9.7.2. Rest of Asia-Pacific Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
9.8. Asia Pacific PEST Analysis
CHAPTER 10. Latin America Billboard and Outdoor Advertising Market By Country
10.1. Latin America Billboard and Outdoor Advertising Market Overview
10.2. Brazil
10.2.1. Brazil Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
10.2.2. Brazil Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
10.3. Mexico
10.3.1. Mexico Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
10.3.2. Mexico Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
10.4. Rest of Latin America
10.4.1. Rest of Latin America Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
10.4.2. Rest of Latin America Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
10.5. Latin America PEST Analysis
CHAPTER 11. Middle East & Africa Billboard and Outdoor Advertising Market By Country
11.1. Middle East & Africa Billboard and Outdoor Advertising Market Overview
11.2. GCC
11.2.1. GCC Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
11.2.2. GCC Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.3. South Africa
11.3.1. South Africa Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
11.3.2. South Africa Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.4. Rest of Middle East & Africa
11.4.1. Rest of Middle East & Africa Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Type, 2020-2032
11.4.2. Rest of Middle East & Africa Billboard and Outdoor Advertising Revenue (USD Billion) and Forecast By Application, 2020-2032
11.5. Middle East & Africa PEST Analysis
CHAPTER 12. Player Analysis Of Billboard and Outdoor Advertising Market
12.1. Billboard and Outdoor Advertising Market Company Share Analysis
12.2. Competition Matrix
12.2.1. Competitive Benchmarking Of Key Players By Price, Presence, Market Share, And R&D Investment
12.2.2. New Product Launches and Product Enhancements
12.2.3. Mergers And Acquisition In Global Billboard and Outdoor Advertising Market
12.2.4. Partnership, Joint Ventures and Strategic Alliances/ Sales Agreements
CHAPTER 13. Company Profile
13.1. Clear Channel Outdoor Holdings, Inc.
13.1.1. Company Snapshot
13.1.2. Business Overview
13.1.3. Financial Overview
13.1.3.1. Revenue (USD Billion), 2022
13.1.3.2. Clear Channel Outdoor Holdings, Inc. 2022 Billboard and Outdoor Advertising Business Regional Distribution
13.1.4. Product /Service and Specification
13.1.5. Recent Developments & Business Strategy
13.2. Lamar Advertising Company
13.3. Outfront Media Inc.
13.4. JCDecaux
13.5. Adams Outdoor Advertising
13.6. Intersection
13.7. Exterion Media
13.8. Global Outdoor Advertising
13.9. CBS Outdoor
13.10. Kinetic Worldwide
13.11. Ocean Outdoor
13.12. Primesight Limited
Frequently Asked Questions
What was the market size of the global billboard and outdoor advertising in 2022?
The market size of billboard and outdoor advertising was USD 30.1 Billion in 2022.
What is the CAGR of the global billboard and outdoor advertising market during forecast period of 2023 to 2032?
The CAGR of billboard and outdoor advertising market is 4.3% during the analysis period of 2023 to 2032.
Which are the key players operating in the market?
The key players operating in the global billboard and outdoor advertising market are Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Outfront Media Inc., JCDecaux, Adams Outdoor Advertising, Intersection, Exterion Media, Global Outdoor Advertising, CBS Outdoor, Kinetic Worldwide, Ocean Outdoor, and Primesight Limited.
Which region held the dominating position in the global billboard and outdoor advertising market?
North America held the dominating position in billboard and outdoor advertising market during the analysis period of 2023 to 2032.
Which region registered the fastest growing CAGR for the forecast period of 2023 to 2032?
Asia-Pacific region exhibited fastest growing CAGR for billboard and outdoor advertising market during the analysis period of 2023 to 2032.
What are the current trends and dynamics in the global billboard and outdoor advertising market?
The current trends and dynamics in the billboard and outdoor advertising industry include the increased spending on advertising by businesses, and brands and technological advancements in digital and mobile advertising.
Which type held the maximum share in 2022?
The digital billboards type held the maximum share of the billboard and outdoor advertising market.
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